Required Marketing Executive - Delhi

Key Responsibilities:

1. Market Research and Analysis:

• Conduct market research to understand consumer behavior, market trends, competitor activities, and industry developments.
• Analyze customer insights and feedback to refine marketing strategies and campaigns.
• Identify new market opportunities, target segments, and potential product offerings.
• Prepare reports on market trends and competitor analysis for the marketing and sales teams.

2. Campaign Development and Execution:

• Assist in the creation of comprehensive marketing campaigns, including digital, print, social media, and event-based initiatives.
• Develop and implement marketing strategies that align with the company s overall goals and objectives.
• Work with design, content, and product teams to create engaging promotional materials such as brochures, websites, and advertisements.
• Coordinate the execution of marketing campaigns across multiple channels (e.g., email, social media, paid advertising, content marketing).

3. Content Creation and Management:

• Develop content for marketing channels, including blogs, social media posts, newsletters, and website content.
• Ensure all marketing materials and content are consistent with the company s brand voice, style, and messaging.
• Collaborate with graphic designers, copywriters, and other content creators to produce high-quality content that resonates with the target audience.
• Maintain and update the company s website and social media platforms, ensuring content is fresh, engaging, and relevant.

4. Digital Marketing:

• Manage digital marketing activities, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media campaigns.
• Monitor and analyze digital campaign performance using tools such as Google Analytics, Facebook Insights, and other analytics platforms.
• Optimize online campaigns for better reach, engagement, and conversion rates.
• Stay updated with the latest digital marketing trends, tools, and techniques to implement best practices.

5. Brand Development and Management:

• Assist in developing and maintaining the company s brand identity and positioning in the market.
• Ensure that all marketing materials and campaigns are aligned with the brand s values, voice, and style guidelines.
• Promote brand awareness through consistent messaging across all channels and touchpoints.

6. Event Planning and Management:

• Plan and execute promotional events, trade shows, webinars, and other marketing events to showcase the company s products and services.
• Manage event logistics, including coordination with vendors, speakers, and internal teams.
• Track event success through post-event analysis, ensuring that KPIs such as attendance, engagement, and lead generation are met. <