Distributor Sales Executive

Key Responsibilities:

1. Distributor & Retail Sales Management

• Achieve monthly, quarterly, and annual sales targets through distributor channel partners.
• Generate primary and secondary sales through effective route planning and field activity.
• Ensure optimal stock availability at distributor and retail points by monitoring inventory and placing timely orders.
• Track product movement from distributor to retailer and identify gaps or opportunities for improvement.

2. Relationship Building

• Develop strong relationships with distributors, retailers, and stockists to ensure smooth business operations.
• Onboard new retailers and expand the market base within the assigned territory.
• Resolve distributor or retailer issues such as order delays, payment terms, product complaints, or promotional queries.

3. Market Expansion and Penetration

• Identify new territories, potential retailers, or underperforming zones for business development.
• Work with the sales manager to devise strategies to penetrate untapped markets and increase product visibility.
• Collect feedback from the market and customers to inform product, pricing, and promotional strategies.

4. Trade Marketing Execution

• Coordinate and implement promotional schemes, seasonal offers, and product campaigns at the distributor/retail level.
• Ensure branding materials (posters, displays, shelf strips, banners) are appropriately installed and maintained.
• Conduct in-store activations, dealer meets, and local awareness events as required.

5. Data Reporting and Analysis

• Maintain detailed records of daily sales, distributor stock, retail coverage, and scheme utilization.
• Use sales data to prepare performance reports and suggest actionable strategies for improvement.
• Share market intelligence regarding competitor activities, pricing, and channel feedback with the regional team.

6. Compliance and Operational Discipline

• Ensure distributors comply with billing, stock rotation, order fulfillment, and payment guidelines.
• Monitor and enforce adherence to credit policies, collection cycles, and invoice accuracy.
• Follow all company policies related to pricing, schemes, and inventory control.