Fab Media Tech - Executive - Digital Marketing (1-2 Yrs) Faridabad (Online/Digital Marketing)

Key ResponsibilitiesGoogle Ads Management :- Plan, execute, and optimize Google Ads campaigns, including search, display, and video ads.- Conduct keyword research and competitor analysis to enhance campaign performance.- Monitor key metrics like CTR, CPC, and conversion rates to maximize ROI.Facebook Ads Management :- Create, manage, and optimize Facebook and Instagram ad campaigns.- Design audience-targeting strategies using demographic and behavioral data.- Analyze ad performance and implement improvements for better reach and engagement.Search Engine Optimization (SEO) :- Conduct keyword research and implement on-page and off-page SEO strategies.- Optimize website content, metadata, and structure to improve search engine rankings.- Monitor website performance using tools like Google Search Console and SEMrush.- Stay updated with algorithm changes and implement best practices for SEO.Social Media Management :- Create and post engaging images, graphics, and captions across social media platforms (e.g., Facebook, Instagram, and LinkedIn).- Maintain a consistent posting schedule and interact with the audience to boost engagement.- Collaborate with the design team to produce visually appealing content.Analytics and Reporting :- Track and analyze campaign performance using tools like Google Analytics and Facebook Insights.- Prepare detailed reports on ad performance, website traffic, and social media engagement.- Use insights to recommend improvements and inform future strategies.Collaboration and Coordination :- Work closely with content creators and designers to produce cohesive marketing materials.- Collaborate with other departments to align campaigns with business objectives.Key Skills and Competencies .- Hands-on experience with Google Ads, Facebook Ads, and Google Analytics.- Strong knowledge of SEO techniques, including on-page and off-page optimization.- Proficiency in social media platforms and tools like Canvas or Adobe Creative Suite.- Analytical mind-set with the ability to interpret data and derive actionable insights.- Excellent communication and time-management skills.- Creativity and attention to detail in designing social media posts.Qualifications :- Bachelor s degree in Marketing, Communications, or a related field.- 1-2 years of experience in digital marketing or a similar role.- Certifications in Google Ads, Facebook Blueprint, or SEO (preferred). (ref:updazz.com)

Payroll Type : Permanent