Sales/Marketing Executive

Key Responsibilities:

1. Sales Activities

• Identify potential clients and business opportunities through market research, cold calling, networking, or inbound lead follow-up.
• Pitch products or services to prospects and explain how they align with client needs and solve problems.
• Conduct product presentations and demonstrations, either in-person or virtually.
• Prepare and submit sales proposals, negotiate terms, and close deals.
• Meet or exceed monthly and quarterly sales targets and contribute to team revenue goals.

2. Marketing Activities

• Support the execution of marketing campaigns, including email marketing, social media promotions, paid advertising, and event participation.
• Assist in creating and distributing marketing materials such as brochures, presentations, newsletters, and promotional content.
• Work with designers and content teams to develop visually appealing, on-brand materials.
• Monitor and report on the effectiveness of marketing efforts using tools such as Google Analytics, CRM systems, or email platforms.

3. Customer Relationship Management

• Build and maintain long-term relationships with new and existing clients.
• Ensure high levels of customer satisfaction through excellent service and timely follow-up.
• Gather feedback from clients and relay insights to the product and customer support teams to help improve offerings.
• Manage a client database using CRM software and keep all contact information and sales activities updated.

4. Market Analysis and Strategy Development

• Research market trends, competitor products, and customer preferences to identify business opportunities and threats.
• Participate in brainstorming sessions to develop new sales and marketing strategies.
• Analyze customer behavior data to inform targeting, segmentation, and campaign development.
• Contribute ideas for improving product positioning and messaging in the marketplace.

5. Reporting and Coordination

• Prepare regular reports on sales performance, lead generation activities, and campaign metrics.
• Collaborate with internal teams such as operations, design, finance, and product development to ensure smooth delivery of products or services.
• Attend team meetings, product training sessions, and client briefings as required.