Search Engine Optimization/Campaign Manager - Education Loan (4-10 Yrs) Mumbai (Online/Digital Marketing)

Job Description: SEO Manager/Campaign Manager - Mumbai Key roles and Responsibilities:- We are seeking a Campaign Manager to join our dynamic team at our education loan company.
-The ideal candidate will be passionate about leveraging EDM, RCS, SMS & WhatsApp channels for customer acquisition.
-Additionally, the candidate will be responsible for setting up and managing Affiliate partnerships to enhance our business sourcing efforts.
-Develop and execute digital marketing strategies for user acquisition and engagement.
-Utilize Email, RCS, SMS and WhatsApp for acquisition campaigns.
-Manage and optimize referral program to drive customer acquisition and retention.
-Track and analyze key performance indicators (KPIs) to optimize marketing campaigns.
-Provide regular performance reports to management.- Skills Proficiency in setting up Email, WhatsApp, SMS and RCS campaigns on platforms like Net core, Clever tap etc.
-Experience in developing and executing successful digital marketing campaigns.
-Strong negotiation and relationship-building skills for B2B partnership development.
-Analytical skills and ability to derive insights from marketing data.
-Excellent communication and collaboration skills.
-Creativity and innovation in developing marketing strategies.
-Adaptability to change market trends and technologies.Qualifications & Experiences: - 4 years of experience in a marketing role either in an agency or business. Familiarity with the education finance industry or financial services sector is a plus - Bachelor s degree. Advanced degrees or certifications in digital marketing or related areas is a plus - Excellent communication skills (ref:updazz.com)

Payroll Type : Permanent