Territory Sales Manager - Kitchen Appliances (5-10 Yrs) Hyderabad (B2C/Retail/Channel Sales)

Principal Accountability (Why this role exists?)- To ensure channel readiness for entry into the kitchen category.- Assist in channel setup in multi-brand retail outlets, exclusive brand outlets, and regional retail.- Strengthen the sales network in Mumbai with dealer base expansion.- Meet primary sales target value and category-wise goals.- Ensure deployment of marketing collaterals and training of channel partners.- Oversee overall business development of the category by interfacing with partners in General Trade, Regional Retail, and the Kitchen Dealer Channel.Key Responsibilities:Channel:- Conduct market scanning, research, and identification of potential channel partners.- Ensure the setup of marketing collaterals & displays at the retailer before launch.- Deploy sales activation plans, BTL activities, CP meets & brand positioning.- Drive channel finance for all qualified channel partners.- Maximize reach (Numerical Distribution, Weighted Distribution) in the city.- Continuously monitor & improve channel partner health, dealer, and distributor performance.Sales and Collection:- Conduct regular market visits to ensure visible availability of Crompton kitchen appliances.- Plan and achieve annual budget & collection, with ROD plan deployment for the city.- Manage all channel partners in the respective city (GT, MOR, EBO, etc.).- Achieve product-wise, channel-wise monthly sales targets for the city.- Ensure monthly sell-in and sell-out targets of direct channel partners and maintain a strong order pipeline for the month: 7th (10%), 14th (25%), 21st (40%), ME (100%).- Improve premium contribution of total kitchen appliances sales.- Oversee overall business development of the category by interfacing with architects, builders, and interior contractors.Operations:- Coordinate with Commercial and C & F/warehousing operations as per laid-down policies.- Ensure stock liquidation and maintain minimum stock levels as per sales forecasting.- Drive process improvement initiatives & effective implementation in the city, including field assist, dealer portal, leaderboard, and training portal.- Ensure all retailer demands concerning service SLAs, customer service, and salesperson training are timely addressed.- Prepare daily, weekly, and monthly MIS in terms of targets assigned & achieved.- Execute cross-functional efficiency between sales, service, finance, logistics, etc.People:- Motivate dealers/retailers to achieve sales quotas and evaluate their performance based on their ability or inability to achieve sales quotas.- Train all off-role employees (in-shop promoters) in the city.Market Development:- Consolidate market feedback on products and share a monthly & quarterly report.- Provide monthly information to Top Management on potential data, new product opportunities, competition analysis, and analytics for forecasting.Key Performance Indicators:- % Channel-wise sales achievement.- % Sales growth in the city.- % Active dealers.- % ROD reduction & collections.- Market Activations - % Reach as per plan.- % Focus product targets achieved.- Overall engagement score (Off-role employees and retailers).Deepika Talwar | Recruitment AnalystHiRiNGSTREET | A division of AYRA Management Consulting Pvt. Ltd.Cell: 91-9990088050www.hiringstreet.com (ref:updazz.com)

Payroll Type : Permanent