Manager - Content Marketing - FMCG (3-8 Yrs) Mumbai (Online/Digital Marketing)

Job Description About the Role:We re seeking a creative and data-driven Content Marketing Manager to join our team and play a pivotal role in driving our brand s growth. You ll be the architect of our content strategy, crafting compelling narratives that engage our audience across various platforms, with a strong focus on brand and performance marketing. This role requires a blend of creative copywriting, strategic thinking, and technical proficiency in managing digital platforms.Key Responsibilities: Content Strategy & Management:- Develop and execute a comprehensive content calendar aligned with marketing objectives.- Stay current on industry trends and best practices in content and performance marketing.- Understand and utilise SEO best practices to improve organic visibility & website traffic.- Analyse performance data to optimise content and improve conversion rates.Content Creation:- Develop high-converting copy for paid social ads (Facebook, Instagram, etc.), Google Ads, and other performance marketing channels.- Create engaging content for various channels, including blog posts, social media posts, video scripts, website copy and other content formats that resonate with the target consumer audience.- Write compelling scripts for video ads and other multimedia content.- A/B test ad copy and creatives to identify winning strategies.Platform Management:- Manage and update website content using the CMS (e.g., Shopify, Wordpress).- Develop and execute email marketing campaigns, including promotional emails, newsletters, and automated sequences.- Strategize and implement WhatsApp marketing initiatives, including broadcast messages, automated responses, and customer engagement campaigns.- Ensure consistent brand messaging and visual identity across all platforms to reinforce the company image and messaging.Collaboration within the marketing team: - Work with product and marketing teams to ensure accurate product descriptions and feature highlights.- Working closely with other teams like design, social media, and sales to ensure cohesive marketing campaigns.Analytics & Reporting:- Track and analyze content performance metrics across all platforms.- Generate regular reports on content performance and provide insights for optimization.- Use data to inform content strategy and identify opportunities for improvement.Qualifications:- Bachelor s degree in Marketing, Communications, Journalism, or a related field.- Proven experience (4 years) in content marketing, preferably in a B2C or FMCG environment.
-Strong understanding of performance marketing principles and best practices.- Excellent copywriting and editing skills, with a keen eye for detail.- Experience managing website CMS platforms (e.g., WordPress, Shopify).- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo).- Experience with WhatsApp marketing tools and strategies is highly desirable.- Strong analytical skills and the ability to use data to drive decisions.- Excellent communication and collaboration skills.
-Ability to thrive in a fast-paced, startup environment.- Familiarity with SEO best practices.
-Experience with graphic design tools (Canva, Adobe suite) is a plus.What We Offer:- Opportunity to be part of a rapidly growing startup.- A dynamic and collaborative work environment.- The chance to make a significant impact on a growing brand.- Opportunity to learn and expand your skill sets. (ref:updazz.com)

Payroll Type : Permanent