Customer Development Executive

No Relocation Assistance Offered
Job Number167120 : Ghaziabad, Uttar Pradesh, India
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
About Us
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day
Job Context and Challenges
Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.
Key Accountabilities :
Distribution Management
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Trade management
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Identify new markets/accounts and bring them under direct coverage on a regular basis
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Ensure addition of speciality wholesalers
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Ensure stores in route list are classified according to the correct RE (retail environment)
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Ensure that DSR efforts are directed to reduce number of non:purchasers
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Ensure optimum usage of activations to drive sales
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Ensure sales call efficiency
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Selling stories range selling, handling objections, etc.
In:store management
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Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Market Updates
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Secure and draw insights from any competitive information available in public domain regarding:
:
New products
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Activities
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Schemes
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Any other developments
Data based working and communication
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Utilize data to drive overall business performance
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Setting objectives for market visits
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Reviewing salesmen and PSR performance against plan
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Reviewing stockist performance against plan
Developing and training
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Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
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Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs
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Acknowledge any issues faced by salesmen in the field and provide support to resolve it
Meetings
Conduct effective monthly and weekly salesmen meetings
Updates on route wise overall STT (sales to trade)
Toothbrush STT
Route wise ERC and productivity
Brand wise ERC (effective route coverage)
Visibility booking
HN1 tracking (Hero No. 1 incentive)
Best practises sharing and mock calls
Reporting
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Compile reports and information as per requirements communicated by ASM
Relationship Building
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Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
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Share success stories and Communicate program to build off:takes
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Job Type: Permanent