Pixel Web Solutions - Search Engine Optimization Analyst (2-4 Yrs) Madurai (Online/Digital Marketing)

An SEO Analyst is responsible for improving a website s visibility and ranking on search engines like Google, Bing, and Yahoo. Their main goal is to drive organic (non-paid) traffic to a website by optimizing its content, structure, and technical elements in line with search engine algorithms and best practices.Key Responsibilities:1. Keyword Research- Identify relevant keywords and phrases with high search volume and low competition.- Analyze competitors keyword strategies.Monitor and update keyword lists based on performance.2. On-Page Optimization- Optimize meta titles, descriptions, headers (H1, H2, etc.), and content for SEO.- Improve internal linking structures.- Ensure proper use of alt tags for images.3. Technical SEO- Conduct regular website audits for crawl errors, broken links, and page speed issues.
-Optimize website structure, sitemaps, robots.txt, and canonical tags.- Ensure mobile responsiveness and site security (HTTPS).4. Content Strategy Support- Collaborate with content writers to create SEO-friendly blog posts and landing pages.- Suggest content topics based on search trends and user intent.- Ensure content is original, valuable, and aligns with SEO goals.5. Off-Page Optimization- Build high-quality backlinks through outreach, guest posting, and partnerships.- Monitor backlink profiles and disavow harmful links.6. Analytics & Reporting- Track and report website performance using tools like Google Analytics and Google Search Console.- Monitor keyword rankings, click-through rates (CTR), bounce rates, and conversions.- Provide actionable insights based on data analysis.7. Staying Updated- Keep up with search engine algorithm updates.- Adapt strategies based on latest SEO trends and best practices. (ref:updazz.com)

Payroll Type : Permanent