Senior Marketing Analyst (3-6 Yrs) Bangalore (Marketing/PR/Advertising)

Proficient in marketing tools like Google Analytics, Firebase , MMP (any one is required be it Appsflyer,Branch,Adjust, Singular etc.
-Strong functional knowledge of digital marketing platforms like Google Ads, Facebook Ads , DV 360 etc.
-Experience with driving high impact quantitative analysis leveraging Excel, data visualisation (Google Data looker, Tableau , Power BI), Google Sheets or other tools. Ability to query/mine large data sets, knowledge of SQL and any one of these BigQuery, Python, R is a must - Strong analytical mindset and skills, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the what and deliver insights into the why of various results - Knowledge around automation of data tasks be it API pulls , Data pipelines is a plus - Ability to work well in a team - Adaptable and flexible - Agility for quick learning Roles and Responsibilities - Conduct data-driven analysis to gain actionable insights and answer critical business questions (acquisition, retention, LTV, etc.) for key clients- Monitor, optimise, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings - Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure - Analyse, forecast, and build custom reports to make key performance indicators and insights available to the entire company - Manage ad-hoc reporting requests including prioritisation and delivery of reports and insights to meet stakeholders needs - In this role you would be an individual contributor and will also be leading a team of other analysts with size of 3-5 people Qualifications: - Bachelor s degree required, Master s degree a plus - 2 years analytics experience; B2B marketing analytics a plus (ref:updazz.com)

Payroll Type : Permanent