OurShopee - Assistant Manager - App Marketing (3-5 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

We are looking for an experienced App Marketing Manager to drive growth and engagement for our mobile app through strategic marketing initiatives. The ideal candidate will have a strong background in mobile user acquisition, campaign optimization, and deep experience with Mobile Measurement Partners (MMPs) such as AppsFlyer, Branch, or similar tools. Key Responsibilities: - Plan, execute, and scale app marketing campaigns across platforms like Google UAC, Meta, programmatic networks, and other paid media.
-Utilize MMPs (AppsFlyer, Branch, etc.) for campaign tracking, attribution, and analysis.
-Collaborate with cross-functional teams including product, creative, and analytics to align on performance marketing strategies.
-Monitor campaign performance metrics (CPI, ROAS, LTV, retention) and optimize accordingly.
-Stay current on trends, tools, and best practices in mobile app marketing and attribution.Requirements: - Minimum 4 years of experience in app marketing, with a strong focus on user acquisition and performance-driven campaigns.
-Proven hands-on experience with MMP platforms like AppsFlyer, Branch, Adjust, etc.
-Data-driven mindset with proficiency in analyzing performance data and driving insights.
-Strong budget management and campaign optimization skills.
-Excellent communication and project management skills. Preferred Qualifications: - Prior experience in eCommerce or retail app marketing.
-Exposure to app store optimization (ASO), remarketing, and A/B testing. (ref:updazz.com)

Payroll Type : Permanent