Required Marketing Executive - Pune

Key Responsibilities:

1. Campaign Planning & Execution:

• Assist in planning and executing marketing campaigns for product promotions, service launches, or seasonal activities.
• Coordinate with design teams or vendors to create brochures, banners, emailers, and digital content.
• Implement both online and offline marketing strategies to reach target audiences.

2. Lead Generation & Customer Outreach:

• Identify new business opportunities through cold calling, database marketing, email campaigns, or networking.
• Follow up with leads and convert inquiries into walk-ins, registrations, or purchases (depending on industry).
• Organize customer interaction sessions, demos, or client meetings.

3. Social Media & Digital Marketing Support:

• Manage or coordinate updates on company social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create or post content related to campaigns, testimonials, product features, etc.
• Monitor digital campaigns and assist in basic SEO/SEM tasks (if applicable).

4. Field Marketing & Local Promotions:

• Visit local markets, societies, business complexes, or institutions to distribute flyers or conduct presentations.
• Support branding activities such as banners, events, stalls, or exhibitions.
• Coordinate with local vendors or print media for timely delivery of marketing material.

5. Market Research & Competitor Analysis:

• Collect data on customer preferences, competitors, pricing, and market trends.
• Analyze the effectiveness of marketing efforts and suggest improvements.
• Assist in preparing reports or presentations for internal review.

6. Sales Coordination Support:

• Work closely with the sales team to align marketing activities with sales goals.
• Prepare promotional materials, offers, and customer presentations.
• Track responses to campaigns and follow up on potential leads.

7. Event and Campaign Participation:

• Assist in organizing corporate events, roadshows, product launches, or community activities.
• Represent the company during promotional activities and networking events.