Marketing Technology Manager

Location:
Office:Based / Home:Based / Hybrid : INDIA
Position Summary:
Were seeking a passionate events technology leader to join our team. In this role you will help us navigate the evolving landscape of virtual and physical event technologies, driving the technology implementation and roadmap to ensure we are delivering on event goals and maximizing attendee engagement and ROI.
You will be working closely with our field marketing and events teams who are day:to:day users of our event technology platforms, as they plan and execute virtual and in:person events globally. You will work to improve overall integration between core sales and marketing tools and our event platforms, including tools that form part of our event marketing and management ecosystem.
As a key member of the marketing technology team, you will work directly with technology administrators, event marketing leaders and a variety of executives to achieve SMART goals aligned to larger business and operational targets.
Your Day:to:Day:
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Events Technology SME : Subject matter expert on our event platforms (Splash, ON24), virtual event management, analytics tools and other core event tech platforms.
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Events:Specific Marketing Technology Stack : Work collaboratively with other marketing technology team members to plan and deliver a roadmap of event technology that enhances our capabilities in engagement and ROI.
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Cross:Functional Event Collaboration : Partner with our marketing and events teams to identify technical issues and requirements for seamless event execution.
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Event ROI Measurement : A leading member of the taskforce that generates comprehensive performance reports and insights on our event investments that inform strategy and overall future event planning.
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Process Optimization : Develop, document and enforce marketing operations best practices within event platforms and the wider marketing organization to ensure consistency, stability and continuous improvement.
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Consistent tracking and reporting : Work with event partners and internal teams to ensure event metrics and activities are consistently tracked, and available for ROI reporting as part of campaign metrics.
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Integrate event technologies into marketing and sales practices
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Ensure event marketing teams are following marketing technology standards and have the resources they need to deliver results
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Stay up to date on event technology trends, assessing their potential impact, and recommending new technologies or strategies to improve our attendee experience
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Turn event data into narratives for meeting presentations
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Document processes and train colleagues at every level of rank or experience
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Orchestrate multi:disciplinary teams around common goals and report on results
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Manage tasks towards milestones in project management and communication tools
What You Bring to The Team:
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3 years of experience in event marketing technology or related role
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Demonstrated proficiency in key event platforms including Splash, ON24, and virtual event management tools
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Understand data integrations and lead capture requirements, both in terms of SLAs and system requirements
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Experience with complex event registration flows and account:based event marketing concepts
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Strong project management skills with the ability to manage multiple concurrent events and meet deadlines
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Strong communication and presentation skills
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Ability to quickly adapt and react to changing circumstances and demands with high attention to detail
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Ability to communicate complex subject matter to colleagues at all levels and skills, advocating for best practices and evangelizing findings
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Experience with hybrid event management strategies
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Experience with enterprise marketing platforms (Marketo, Salesforce, HubSpot)
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Experience with event mobile apps and en
Job Type: Permanent