Ionixx Technologies - Market Research Analyst (0-1 Yrs) Chennai (Marketing/PR/Advertising)

Key Responsibilities:- Conduct comprehensive market research to identify trends, pricing strategies, and competitive benchmarks in the short-term rental industry.- Analyze local, regional, and global markets to support expansion strategies and revenue optimization.- Track and report on competitor performance, guest preferences, seasonal trends, and booking behaviors.- Provide insights into target customer segments and recommend adjustments to marketing or pricing strategies.- Monitor industry regulations, zoning laws, and changes in short-term rental policies.- Collaborate with marketing, operations, and revenue management teams to align findings with business strategies.- Prepare reports, dashboards, and presentations to communicate research findings to stakeholders.Requirements:- Master s degree in Marketing & Digital Marketing.- Strong analytical and critical thinking skills.- Proficient in tools such as Excel, Google Sheets, Power BI/Tableau, and research platforms like AirDNA, STR, or Mashvisor.- Excellent communication and presentation skills.- Ability to work independently and handle multiple projects in a fast-paced environment.Preferred Qualifications:- Knowledge in the short-term rental or property management sector.- Knowledge of platforms like Airbnb, Vrbo, and Booking.com. (ref:updazz.com)

Payroll Type : Permanent