Manager - CRM/Campaign Management (2-7 Yrs) Bangalore (Online/Digital Marketing)

Role Overview:We are seeking a dynamic and detail-oriented Campaign Manager to drive our engagement campaigns across multiple channels using marketing automation tools like MoEngage, HubSpot, and CleverTap. The ideal candidate will be responsible for the end-to-end execution of campaigns, ensuring seamless integration of tools, tracking performance metrics, and optimizing campaign results to meet business objectives.Key Responsibilities:- Campaign Execution:- Manage and execute multi-channel engagement campaigns (email, push notifications, SMS, in-app messaging, etc.) using marketing automation tools like MoEngage, HubSpot, or CleverTap.- Campaign Setup & Optimization:- Set up, schedule, and optimize campaigns, ensuring each touchpoint is well-coordinated across platforms and aligned with broader marketing strategies.- Data Management & Targeting:- Build, segment, and maintain customer databases to target specific user groups based on their behavior, preferences, and lifecycle stage.- Deep Linking & UTM Attribution:- Implement UTM tracking and deep linking strategies to measure the performance of campaigns, ensuring accurate attribution across all channels.- Performance Reporting:- Generate detailed reports on campaign performance, analyze data to uncover insights, and make recommendations for improving future campaigns.- A/B Testing:- Conduct A/B tests to identify the most effective strategies for content, timing, and delivery across channels.- Collaboration:Work closely with the marketing, product, and design teams to ensure campaigns are visually aligned with the Zolve brand and communicate the right message at the right time.- Compliance & Best Practices:- Ensure campaigns comply with local regulations (GDPR, CAN-SPAM, etc.) and follow best practices for deliverability, engagement, and conversion.Qualifications & Skills:- Experience: 2-4 years of experience in campaign management or marketing automation, with hands-on experience using tools like MoEngage, HubSpot, orCleverTapExperience in Startup and Product based companies (ref:updazz.com)

Payroll Type : Permanent