Copy Writer - EdTech (3-4 Yrs) Bangalore (Content/Design)

About the Role:We are looking for a Copywriter to craft compelling and engaging content across various platforms, including social media, website, paid ads, scripts for influencers, community etc.Your words will bring our brand s vision to life, shaping narratives that connect with parents. Key Responsibilities:- Craft high-impact ad copy for Facebook, Instagram, YouTube, Google, LinkedIn, and other digital platforms - Develop compelling headlines, taglines, and CTAs that drive action - Write engaging and persuasive video scripts for product explainers, YouTube campaigns, social media ads, brand storytelling, influencer marketing etc.
-Collaborate with designers, performance marketers and video editors to bring campaigns to life - Create copy for social media, email campaigns, landing pages, app notifications, community, push ads and digital banners - Optimize content based on analytics, audience behavior and industry trends - Align messaging and tone across all channels to ensure a consistent brand voice - Stay up-to-date with EdTech marketing trends, competitor messaging, and audience pain points - Experiment with new content formats to enhance engagement and storytelling Required Skills and Qualifications:- 3-4 years of experience in short-form content and video scriptwriting (preferably in EdTech, B2C/D2C brands or agency) - Bachelor s degree in English, Journalism, Communications, Marketing, Media Studies, or a related field - Strong portfolio demonstrating writing skills - Ability to adapt tone and messaging based on different audiences and platforms - Excellent research skills to ensure accuracy and relevance in all content pieces - Ability to craft emotionally resonant, high-impact copy with strong CTAs - Prior experience writing for social media platforms, email and performance marketing - Ability to optimize copy based on CTR and other engagement metrics - Comfortable working in an agile, high-growth environment with tight deadlines (ref:updazz.com)

Payroll Type : Permanent