Search Engine Optimization Specialist (2-6 Yrs) Mumbai (Online/Digital Marketing)

Job location : Mumbai Western lineMon to Saturday - 9.30am to 6.30pm (alternate Saturday working)exp : 3 yrs to 6 yrsRole Description:We are seeking an experienced SEO Specialist to join our team. The ideal candidate should have exposure to both On Page and Off SEO. This role requires excellent research, analytical, and communication skills to craft effective strategies to drive organic traffic and rank the website on Search Algorithms as well AI search. The ideal candidate will have to demonstrate the ability to work with clients from diverse cultural backgrounds, particularly in USA, UK, & Australia as well as within India.Roles and Responsibilities:- Create roadmap for the Client based on the Focused Keywords selected for the project- Implement On Page & Off Page SEO strategies to increase website traffic and improve search engine rankings.- Conduct keyword research and analysis to optimize website content.- Monitor website performance using analytics tools and adjust strategies as needed.- Collaborate with web developers to enhance website structure and design, ensuring its SEO-friendly and meets the best practices.- Collaborate with content creators to ensure SEO best practices are followed.- Stay up-to-date with search engine algorithm changes and trends.- Complete monthly competitor research and share insights with the technical team to keep the website updated- Analyse campaign data, prepare reports, and provide insights to optimize performance and inform future marketing strategies.Required Skills & Qualifications:- Bachelor s degree in Marketing, MCA, IT - Strong knowledge of Google Search Console, Google Analytics, SEMrush, As, Screaming Frog, Yoast SEO, or equivalent tools- Familiarity with HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, etc.)- Proven ability to manage multiple projects and work under tight deadlines- Excellent communication, interpersonal and presentation skills (ref:updazz.com)

Payroll Type : Permanent