Senior Copywriter (3-5 Yrs) Hyderabad (Content/Design)

JOB DESCRIPTION - CopywriterJob Title : Senior Copywriter - Agency Experience mustLocation : Hyderabad, (In-office role)Experience : Minimum 3-5 years in an agency environmentJob Description:- We are seeking a skilled and experienced Senior Copywriter to join our in-office team. The ideal candidate will have a strong background in producing captivating, persuasive, and shareable material for diverse brands, along with a solid grasp of social media trends, pop culture, and SEO basics.
-You will be tasked with generating ideas, conducting research, and crafting copy that aligns with brand voices and goals while working closely with the entire team. Additionally, you will lead a team of writers, ensuring high-quality output and seamless collaboration.Key Responsibilities:- Design and implement innovative copy strategies for B2B and B2C brands, ensuring they meet objectives and appeal to target demographics.- Write compelling, platform-specific copy for social channels, including captions, posts, ad copy, landing pages, reel ideas, video scripts, and other marketing collaterals.- Brainstorm and conceptualise fresh campaign concepts that tap into current trends and cultural moments.- Perform in-depth research to stay updated on industry shifts, audience behaviour, and competitor activities.- Work alongside designers, strategists, and account managers to ensure smooth campaign delivery.- Develop copy that not only engages but also drives tangible outcomes, such as higher reach, interaction, and conversions.- Apply basic SEO principles to enhance copy visibility and performance.- Stay attuned to the evolving digital landscape and adjust strategies to maintain relevance.- Lead and mentor a team of writers, providing guidance, feedback, and support to ensure high-quality copy production.- Ensure impeccable grammar, tone, and style in all written materials, maintaining brand consistency and professionalism.Requirements:- At least 3 years of experience in a creative or copy role within an agency setting.- Demonstrated expertise in writing for both B2B and B2C sectors, with the ability to adapt tone and style for varied audiences.- Natural talent for generating creative ideas, planning campaigns, and executing them collaboratively.- Strong knowledge of social platforms, trends, and best practices.- Basic understanding of SEO and its role in copy development.- Excellent writing, editing, and proofreading skills with attention to detail and impeccable grammar.- A self-motivated and accountable individual with a strong work ethic.- A passion for pop culture, digital trends, and creating material that resonates with audiences.- Proven ability to lead a team, providing direction and fostering a collaborative environment.- Ability to receive and share feedback amicably.What We Offer:- A collaborative and innovative workspace where your contributions matter.- Opportunities to collaborate with a variety of brands across industries.- The chance to be part of a driven team that values creativity and excellence. (ref:updazz.com)

Payroll Type : Permanent