KIWI Kisan Window - Performance Marketer - Meta & Google Ads Vertical (3-6 Yrs) Dehradun/Uttarakhand (Online/Digital Marketing)

- Job Title: Performance Marketer | Kiwi Kisan Window - Location: Dehradun - Salary: 8L - 12L CTC (Negotiable) Performance-Based Incentives - Experience: 3-6 years in Performance Marketing for D2C, FMCG, or E-commerce Brands.About Kiwi Kisan Window:Kiwi Kisan Window is a fast-growing omnichannel FMCG brand offering - 250 healthy & unique flavors of India including: - Healthy Kitchen Essentials:- Pulses, oils, millets, flours, dry fruits, spices, pickles, etc.
-Healthy Snacks:- Trail mixes, millet noodles, banana chips, muesli, mukhwas, etc.
-Beverages:- Herbal teas, functional coffee blends, and more. Growth Vision:- Expanding - Retail Stores (8 - 35 by March 2026)- 10x growth target- across - D2C Website, Quick Commerce (Zepto, Blinkit, Instamart)- Strengthening - Performance Marketing & Digital Acquisition - Featured on Shark Tank India Season 4, Episode 5, Kiwi Kisan Window is building India s most trusted health and wellness food brand, and we need a Performance Marketer to scale customer acquisition profitably across paid digital channels.Key Responsibilities (KRAs)1- Paid Media Planning & Execution- Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram), Google (Search, Shopping, Display, YouTube), and Affiliate networks.- Allocate budgets across channels for D2C website growth, customer acquisition, and retargeting campaigns.- Implement full-funnel campaigns - awareness, consideration, conversion, loyalty and repeat.2- Campaign Management & Optimization- Drive scalable, high-ROAS campaigns to achieve growth goals while controlling CAC (Customer Acquisition Cost).- Build and optimize custom audiences, retargeting lists, and lookalike audiences.- Manage and test creative assets, landing pages, ad copies to maximize engagement and conversions.3- Data-Driven Decision Making- Track and report on key metrics like ROAS, CTR, CPA, CAC, AOV, and Conversion Rates.- Conduct regular A/B tests to improve campaign performance - bidding strategies, creatives, targeting, etc.- Analyze Google Analytics, GA4, Meta Business Suite, and other dashboards for actionable insights.4- Growth Hacking & Experimentation- Explore and test new channels (Pinterest Ads, Spotify Ads, Quora, YouTube Discovery).- Implement Performance Max Campaigns, UGC-driven ads, Dynamic Product Ads, and Conversion APIs.- Collaborate with Content, SEO, Influencer, and Creative teams for aligned growth efforts.5- Budget Management & Forecasting- Plan monthly and quarterly budgets and allocate spend across channels strategically.- Maintain cost efficiency while scaling spend aggressively during peak periods (festivals, gifting seasons).Key Performance Indicators (KPIs) - ROAS: Maintain 4x-8x Return on Ad Spend across paid channels.
-CAC: Optimize Customer Acquisition Costs in line with brand profitability goals.
-Revenue Contribution: Drive 30-40% of D2C website sales through paid campaigns.
-Conversion Rate: Improve website conversion rates through better ad targeting and funnel optimization.
-Lead-to-Sale Efficiency: Shorten the customer acquisition journey with optimized touchpoints.Who Should Apply ? - 3-6 years experience in Performance Marketing for FMCG, D2C, E-commerce or Food & Beverage brands.
-Proven track record of profitably scaling Meta Ads, Google Ads, and performance marketing budgets.
-Hands-on experience with campaign execution, audience management, and ad platform analytics.
-Solid understanding of UTM tracking, GA4, server-side tracking, and pixel/event setup.
-Growth mindset with strong analytical, optimization, and budget management skills.Preferred Experience:- Worked in D2C FMCG or Grocery Brands like Slurrp Farm, The Whole Truth, Farmley, Yoga Bar, Epigamia, etc.- Experience in managing budgets of - 10L- 50L per month profitably.- Familiarity with email, SMS, and WhatsApp retargeting flows.Why Join Kiwi Kisan Window? - Own the digital growth journey- of a Shark Tank-featured brand.
-Be a core part of a 10x scaling journey- across D2C, quick commerce, and retail.
-Drive real impact- by scaling health and wellness-focused FMCG products nationally.
-Work with a high-energy, mission-driven team- passionate about innovation and customer success.How to Apply ? Send your resume to: with Performance Marketer in the subject line. Join Kiwi Kisan Window & fuel India s healthy food revolution through smart, data-driven marketing! (ref:updazz.com)

Payroll Type : Permanent