Manager - Marketing - IT (6-8 Yrs) Bangalore (Online/Digital Marketing)

Job Purpose:As a B2B Marketing Manager, you will be an integral part of the marketing team, responsible for executing day-to-day marketing activities and serving as the main point of contact for cross-functional marketing requirements. Your focus will be on strategy development, content creation, lead generation, campaign execution, and analytics to support our B2B marketing efforts.Key Responsibilities:Strategy & Market Research:- Collaborate with the marketing team to develop and implement effective B2B marketing strategies that align with the company s overall goals.- Leverage market research and industry trends to identify new opportunities for lead generation and business growth.Content Creation:- Assist in the creation of compelling, industry-relevant content across various formats, including blog posts, whitepapers, case studies, and infographics, backed by industry and competitor research.- Ensure that all content is consistent with the brand voice and resonates with the target B2B audience.Organic Lead Generation:- Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.- Continuously monitor and analyze performance metrics to improve and refine lead generation efforts.Campaign Execution:- Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.- Collaborate with cross-functional teams to ensure seamless and effective campaign execution.Social Media Management:- Manage and grow the company s social media presence on platforms relevant to B2B audiences.- Create engaging content, engage with industry conversations, and build the company s online presence.Email Marketing:- Develop and execute targeted email campaigns designed to nurture leads and drive conversions.- Utilize marketing automation tools to optimize email workflows, segmentation, and campaign performance.Analytics and Reporting:- Track and analyze key performance indicators (KPIs) to assess the success and effectiveness of marketing strategies.- Provide regular reports on campaign performance, using data to make informed recommendations for future improvements.Qualifications & Experience:- Minimum of 6 years of experience in B2B software marketing.- Master s degree in business, marketing, or a related field.Skills & Attributes:- Strong creative thinking and problem-solving skills.- In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.- Proven ability to manage multiple projects and prioritize effectively.- Excellent written and verbal communication skills.- Experience in running paid campaigns for B2B marketing.- Proficiency in marketing automation tools and analytics platforms.What We Offer:- Competitive salary with performance-based bonuses.- Comprehensive health and wellness benefits.- Opportunity to work on cutting-edge technologies in the SaaS domain.- A vibrant and inclusive work culture that emphasizes growth and learning.- Access to regular workshops and training sessions to foster professional development. (ref:updazz.com)

Payroll Type : Permanent