Firstcry - Associate - Influencer Marketing (0-5 Yrs) Pune (Online/Digital Marketing)

Campaign Execution & Creator Coordination- Plan and launch campaigns using our internal tool - Influencer Management System (IMS)- Handle influencer outreach, onboarding, briefing, and content approval- Execute live campaigns end-to-end-follow-ups, queries, and on-time go-lives- Troubleshoot issues raised by influencers and resolve them professionally- Influencer Discovery & Relationship Building- Identify new and upcoming creators across Instagram, YouTube, Facebook & regional platforms- Send creative, personalized outreach that connects and drives interest- Build and update a strong influencer directory across parenting, food, wellness, fashion, beauty, etc.- Maintain great relationships and spot profiles for long-term collaborations- Creative & Internal Coordination- Collaborate with designers for campaign assets and influencer briefs- Coordinate with external brands for products, vouchers, coupon codes- Track delivery and align creator content with brand goals and guidelines- Reporting & Performance Analysis- Track campaign metrics like reach, engagement, and conversions- Maintain performance records and prepare reports for internal teams and stakeholders- Log campaign history, creator performance, and content assets- Market Research & Trend Tracking- Stay updated on creator trends, social media formats, and viral content ideas- Research new platforms, content categories, and campaign formats- General Support & Project Ownership- Take ownership of individual collaboration projects and see them through end-to-end- Maintain campaign calendars, schedule internal reviews, and update tracking dashboards- Support the team with operational tasks, team-wide initiatives, and cross-functional coordinationYou ll Thrive in This Role If You Are:- A social person who genuinely enjoys connecting with creators and understanding their world- Curious, flexible, and always up for learning something new- Detail-oriented, punctual, and organized-you love ticking things off a list- Avid user of Instagram, YouTube & Reels with an instinct for what makes content click- A team player with a bias for execution-you re the get-it-done kindMust-have Skills- Strong written and verbal communication- Influencer & relationship management- Campaign/project coordination- Social media fluency (Instagram, YouTube, Shorts/Reels)- Cold outreach and negotiation- Attention to detail, follow-up, and time management- Comfort with campaign analytics and reporting- Creative thinking operational execution- Comfort with high-volume work and multitaskingGood-to-Have Skills- Understanding of the Indian influencer ecosystem (regional metro)- SEO/SEM basics or interest in digital marketing- Basic Canva or design tool familiarity- Selling & audience listening skillsTools You ll Use- Microsoft Office & Google Workspace (Docs, Sheets, Slides, Drive)- Influencer Management System (IMS) - FirstCry s internal platform- Instagram, YouTube Studio, Creator Studio - For campaign monitoring- Canva / Figma (basic use) - For creative briefings- Email & WhatsApp Business Tools - For day-to-day influencer comms- Analytics Dashboards / Google Analytics - For tracking resultsPerks & Benefits- Work at India s largest and most loved parenting platform- Collaborate with the best parenting, beauty & lifestyle influencers in the country (ref:updazz.com)

Payroll Type : Permanent