Product Manager - Poultry (3-7 Yrs) Bangalore (Marketing/PR/Advertising)

Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.Requirement of Professional Experience:- 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBGRequirement of Functional Skills:- Strategic thinking- Project management- Creative- Analytical skills- Presentation skills- Accountabilities Major Activities: Key Performance Indicators:- Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins- Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.- Develop strategic plan for focused efforts to ensure high brand recall.
-Monitor the brand performance, market share and provide timely intervention for the growth of the brands.- Ensure growth in the contribution margins for the products as per defined targets.- Growth & Contribution margin of the assigned brands- Be the product champion and participate in discussion with customers and internal departments to strengthen the demand- Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.- Brand Technical support for customers- Develop the training manual and train the sales team members on product and competition.- Regular evaluation of brand confidence for the sales team with precise action plan- Field visits- Training Calendar- Brand confidence score- Continuous brand building activity by planning and execution of brand specific strategies- Brand specific Annual Operating Plan- Contribute in developing effective marcoms and technical collaterals- Digital promotion/Social Media Marketing- Represent the brand at various exhibitions, trade shows, various technical forums.- To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.- Publish technical articles and journals.- To formulate effective Sales & Marketing Campaigns- CVP- Campaign effectiveness- Project Conversion- Mandatory Qualification - BVSc, MVSc.- Need candidate from animal healthcare domain (Poultry division) only- Candidate should have experience in Brand Marketing, branding and campaigns.- Looking for Poultry division marketing candidate.- Candidate should be good in making and managing Brand growth and strategy- Candidate should have experience in Product lead and successful launch of new products.- Need Local candidates only (ref:updazz.com)

Payroll Type : Permanent