Search Engine Optimization Specialist (2-5 Yrs) Mohali/Punjab (Online/Digital Marketing)

We are looking for a dynamic and experienced SEO Specialist to join our team. The ideal candidate will have proven expertise in On-Page and Off-Page SEO strategies, as well as experience in using tools like Google Analytics, Google Search Console, Google Tag Manager, and WordPress. The candidate should be comfortable working with design tools such as Canva and Figma to assist in optimizing visual content. This is an exciting opportunity to make a significant impact on the company s online visibility and search engine rankings.Key Responsibilities On-Page SEO:- Perform keyword research and map keywords to pages for targeted SEO efforts.- Optimize website content, including meta tags, headings, and images for better search engine visibility.- Conduct regular SEO audits and ensure technical aspects like site structure, load speed, mobile responsiveness, and crawlability are optimized.- Implement best practices for URL structures, schema markup, and internal linking. Off-Page SEO:- Develop and execute strategies to acquire high-quality backlinks to improve domain authority and rankings.- Perform competitor backlink analysis to identify opportunities for link-building.- Manage and grow social media presence to enhance SEO efforts.- Develop and implement outreach campaigns to build relationships with high-quality websites and influencers. Reporting & Analytics:- Use Google Analytics and Google Search Console to track, analyze, and report on SEO performance.- Generate regular reports on rankings, traffic, backlinks, and other key metrics.- Implement and track conversion goals to ensure alignment with business objectives. Content Optimization & Visual Strategy:- Collaborate with content creators and designers to optimize written and visual content.- Use tools like Canva and Figma to support the design and optimization of content for SEO.- Create and optimize multimedia content, including infographics, videos, and images to enhance user engagement and SEO. WordPress Management:- Manage and optimize WordPress websites to ensure SEO best practices are implemented throughout.- Install and configure SEO plugins (such as Yoast or Rank Math) and manage site-wide SEO strategies. (ref:updazz.com)

Payroll Type : Permanent