Fraganote - Art Director - D2C Segment (6-10 Yrs) Delhi (Content/Design)

Key Responsibilities:Creative Direction & Brand Expression:- Lead creative direction across brand campaigns, product launches, photoshoots, and digital activations- Develop and evolve the brand s visual identity and creative tone across all mediums- Build a design-first creative system that s luxurious, consistent, and conversion-aware- Oversee all content creation-from reels and UGC to editorial shoots and digital adsDesign & Content Execution:- Direct, review, and collaborate on all design output: web, social, packaging, emails, ads, marketplace assets, and more- Own the creative calendar, aligning visuals with launch moments, campaigns, and performance goals- Work with designers, editors, photographers, and stylists to execute high-impact visualsPhotoshoots & Campaign Production:- Conceptualize and direct product shoots, brand campaigns, and social-first shoots- Manage both big-budget and lean-budget productions effectively- Ensure content is scalable for paid ads, organic social, and e-commerceTeam Leadership & Collaboration:- Manage and mentor the in-house and freelance creative team (designers, editors, stylists, DPs, etc.)- Work closely with growth, social, influencer, PR, and product teams to align creative with business needs- Maintain a high standard of execution across all outputsDigital-First & Performance Understanding:- Craft content and creative with a deep understanding of platform algorithms (Meta, Instagram, Google)- Collaborate with growth team to deliver creative variations for ads, email, website, WhatsApp, marketplaces- Lead and optimize creative across D2C and marketplace platforms (Nykaa, Amazon, etc.)- Use analytics and performance data to iterate and improve design strategyQualifications:- 6-10 years in art direction, visual design, or content leadership (luxury, D2C, fashion, beauty, or lifestyle industries preferred)- Strong portfolio showcasing campaign work, editorial direction, digital design, and performance creatives- Expert-level design sensibility and fluency across Adobe Creative Suite, Figma, etc.- Proven experience managing creative teams and scaling content systems- Ability to work across both high-gloss production and agile, fast-turnaround creative- Strong knowledge of social and ad platform formats, specs, and creative performance metrics- Comfort working across web, mobile, marketplace, and omni-channel assets (ref:updazz.com)

Payroll Type : Permanent