Marketing Analyst (Data Analyst)

Summary
We are seeking a highly analytical and detail:oriented Marketing Analyst to transform complex marketing and sales data into actionable insights. The ideal candidate will have expertise in data visualization using Power BI/Tableau and will be responsible for designing, building, and maintaining reports and dashboards that enable data:driven decision:making across marketing and sales teams. Additionally, this role involves analyzing and communicating insights to relevant stakeholders while supporting marketing operations.
Location: Hybrid/Bangalore, India
Your role in our mission
Key Responsibilities:
Campaign Reporting and Analysis:
:Build and maintain advanced dashboards to track key metrics such as account engagement, campaign performance, account progression, account interactions, account scoring, and pipeline generation.
:Work closely with the Account Executive team to deliver insights that will help them identify and prioritize high:potential accounts, guiding them through the sales funnel.
Data Extraction and Reporting:
:Use marketing platforms such as Salesforce, HubSpot, Demandbase, and others to extract, clean, and organize data, ensuring data integrity and consistency.
:Design, develop, and maintain compelling and intuitive reports and interactive dashboards using Power BI or Tableau to visualize key marketing and sales metrics.
:Automate and streamline data reporting processes to ensure timely and accurate reporting across all marketing activities.
Tool Management and Optimization:
:Leverage BI tools like Power BI or Tableau to build interactive dashboards that allow stakeholders to track ABM campaign performance, engagement, and pipeline generation.
:Work closely with sales, marketing, and other teams to ensure alignment of data between platforms and reports.
:Identify opportunities to integrate data across platforms, streamline reporting processes, and enhance the accuracy and efficiency of ABM reporting.
Marketing Operations Support:
:Manage the project management system, ensuring smooth workflow tracking, task prioritization, and efficient project execution across marketing and sales initiatives.
:Support operational activities related to marketing, ensuring alignment and consistency in the marketing processes.
Qualifications:
Education:
:Bachelors degree in Business Analytics, Statistics, Computer Science, or a related quantitative field.
:MBA (optional but preferred) with a focus on operations or analytics.
Technical Skills:
:4:8 years of experience in marketing analytics, business intelligence, or a related field.
:Expert proficiency in Power BI or Tableau (including data modeling, calculated fields, and advanced visualizations).
:Strong SQL skills for querying databases and extracting relevant data.
:Proficiency with Excel for data manipulation and analysis.
:Familiarity with marketing automation platforms (e.g., HubSpot), ABM tools (e.g., Demandbase), CRM systems (e.g., Salesforce), and web analytics platforms (e.g., Google Analytics).
:Excellent communication skills with the ability to present complex data insights clearly and succinctly to both technical and non:technical stakeholders.
:Strong analytical skills, with the ability to interpret marketing data, identify trends, and derive insights for actionable decision:making.
:Ability to work independently, prioritize tasks, and manage multiple projects with varying deadlines in a fast:paced environment.
Why Join Us:
:Lead marketing analytics for ABM campaigns in a fast:growing, dynamic environment.
:Opportunity to directly influence marketing and sales strategies with data:driven insights.
:Collaborative, cross:functional role with a high level of visibility across teams.
:Competitive compensation with ample growth and development opportunities.
Job Type: Permanent