Business Development Manager - Advertising Agency

Job Summary:

We are seeking a dynamic, strategic, and target-driven Business Development Manager to lead client acquisition, account growth, and relationship management for our full-service advertising agency based in Mumbai. Our agency specializes in delivering creative advertising solutions to top FMCG companies , including the manufacturing of all types of advertising materials , and also holds expertise in in-film advertising and brand integration in regional movies . This role is perfect for someone with a solid understanding of corporate branding needs, ATL/BTL marketing strategies, and a strong network in both the corporate (especially FMCG) and entertainment/media industries . You will play a key role in expanding our client base, identifying new opportunities, and presenting integrated advertising solutions across print, digital, on-ground, and film-based media.

Key Responsibilities:

1. New Business Acquisition:

• Identify, approach, and convert potential clients, particularly FMCG brands and corporate clients , looking for advertising support.
• Generate leads and pursue business opportunities in sectors where physical branding materials and film integrations are in demand.
• Prepare compelling pitch presentations, marketing proposals, and business decks tailored to client objectives.

2. Client Relationship Management:

• Build and maintain long-term relationships with key decision-makers in marketing, brand management, and procurement departments of FMCG companies and other industries.
• Serve as a point of contact between the agency and the client for ongoing campaigns, product sampling events, promotional material development, and more.
• Ensure client satisfaction through timely communication, delivery updates, and solution-oriented servicing.

3. Advertising Materials & Production Sales:

• Promote the agency s manufacturing and production capabilities for advertising materials such as in-store branding, POSM (point of sale materials), product packaging, banners, signage, display stands, kiosk materials, gift items, and more.
• Coordinate with internal production teams and vendors to ensure material quality, timelines, and cost efficiency.
• Understand industry trends and keep clients updated on innovative advertising formats or material options.

4. In-Film Advertising & Integration:

• Identify suitable regional films (Marathi, Gujarati, South Indian, Bhojpuri, etc.) for product placements and brand integrations.
• Coordinate with film producers, content creators, and studios for strategic brand placement in scenes or storylines.
• Pitch in-film advertising options to existing and new clients, offering end-to-end solutions from integration planning to execution and post-release promotion.
• Stay updated on upcoming film projects, shooting schedules, and influencer-driven media collaborations.

5. Strategy & Market Intelligence:

• Monitor market trends, competitor activities, and emerging opportunities in the advertising and film marketing sectors.
• Develop and recommend marketing strategies based on client goals and industry insights.
• Contribute to the development of new service offerings based on market demands and client feedback.

6. Collaboration & Internal Coordination:

• Work closely with the creative, production, media buying, and event teams to ensure seamless campaign execution.
• Liaise with printing vendors, fabrication units, event agencies, and regional film representatives as requi...