Firstcry - Merchandiser- ECommerce (1-2 Yrs) Pune (Marketing/PR/Advertising)

Company profile:- Firstcry.com, is a leading E-commerce company having its presence in India and abroad.
-The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India.
-It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands.
-It also roped in Bollywood s legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group.
-It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting.
-It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions.www.firstcry.comJob Description:- Executing the site merchandising calendar for multiple properties across FirstCry platforms.- This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results.- Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions- Regularly develop, test and analyse new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team- Experience designing and executing online customer experiences- Drive the sales and margin through merchandising and content initiative- Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content- Analyse the sell thrus, stock covers, discounts, stock gaps, sales trends- Collaborates with key stakeholders to plan visual merchandising strategy- Propose strategies for merchandise and content to increase conversion- Manages the product setup process, product navigation, onsite search and products cross sells- Accurately launch products on the website according to delivery dates and business needs- Liaise with Marketing and Social Media for integrated content planning and execution.- Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements- Liaison with Design team to create products catalogue/ digital banners , special campaigns and more.Location: Survey No 338, Rajshree Business Park, Plot No 114, Tadiwala Rd, nr. Sohrab Hall, Sangamvadi, Pune, Maharashtra 411001 (ref:updazz.com)

Payroll Type : Permanent