Brand Manager (2-4 Yrs) Navi Mumbai (Marketing/PR/Advertising)

Position Title: Category ManagerLocation: MumbaiEducation Qualification: Bachelor s in Marketing/Business Administration/MBACTC: 8 - 12 LPAPosition Overview:We are seeking a proactive and results-driven Category Manager to join our dynamic team. This role is pivotal in driving the company s growth by effectively activating marketing strategies and implementing robust business development initiatives. Additionally, the manager will implement an alternate channel strategy to drive incremental revenue.Key Responsibilities:- Creating & executing the annual marketing plan for the year to enable the sales team to achieve the primary sales target for the year.- Develop product-specific strategies, utilizing the 4Ps to drive sales and enhance our market share.- Transform brand strategy into action plans that excite our customers, and develop a messaging strategy by touchpoint.- Develop communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners- Data analysis including primary, secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance.Customer Activation :- Digital strategy, asset creation, content calendar, execution & KPI achievement.- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.- Lead new and innovative channel strategies, ensuring incremental revenue of the category.What we are looking for:- Master s degree in Marketing, Business Administration, or a related field.
-Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions.- Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.Additional Information:- This position will require travel for conferences, CMEs, RTMs, and other events.- Flexibility to work outside regular business hours may be required to support business operations.Skill for success:Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and PR (ref:updazz.com)

Payroll Type : Permanent