We360.ai - Account Based Marketing Specialist (3-7 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

Employment Type: Full-time.About Us: - We360.ai is a leading SaaS company transforming workforce productivity through AI-driven analytics.- We are looking for a strategic and results-driven Account-Based Marketing (ABM) Manager to spearhead our targeted marketing initiatives and drive high-value customer engagement.Role Overview:- As an ABM Manager, you will be responsible for developing and executing highly personalized marketing campaigns aimed at key accounts.- You will work closely with sales, product, and content teams to drive demand, nurture relationships, and accelerate revenue growth through strategic ABM tactics.Key Responsibilities:- Develop and execute ABM strategies to engage and convert high-value target accounts.- Work closely with sales teams to align marketing efforts with key account priorities.- Create personalized multi-channel campaigns, including email, LinkedIn, content marketing, and events.- Leverage data and insights to identify key decision-makers and tailor messaging.- Develop high-impact content such as case studies, whitepapers, and targeted ads for specific accounts.- Measure and analyze ABM performance, optimizing campaigns based on data-driven insights.- Manage account segmentation and audience targeting, ensuring the right message reaches the right prospects.- Collaborate with product marketing and design teams to create engaging, account-specific assets.- Experiment with new ABM tactics and stay updated with the latest industry trends.- Requirements : 3-7 years of experience in B2B marketing, demand generation, or ABM.- Proven experience in executing 1:1, 1:few, and 1:many ABM campaigns.- Strong understanding of marketing automation tools, CRM platforms, and intent data analytics.- Excellent content strategy and messaging skills tailored for enterprise audiences.- Experience in SaaS, HR tech, or enterprise software marketing is a plus.- Ability to work cross-functionally with sales, product, and design teams.Why Join Us?- Be part of a high-growth SaaS company revolutionizing HR tech.- Opportunity to own and shape ABM strategy from the ground up.- Work with a passionate, innovative, and collaborative team.- Competitive salary and career growth opportunities.If you re a strategic marketer who thrives on driving revenue through targeted campaigns, apply now. (ref:updazz.com)

Payroll Type : Permanent