Corporate Gurukul - Content Writer (2-3 Yrs) Thane/Mumbai (Content/Design)

Job Role: Content Writer Company Overview: Corporate Gurukul, a leader in experiential learning and applied research, is seeking an experienced Content Writer to craft compelling content that aligns with our brand s mission and resonates with our B2B education audience. The ideal candidate will have a deep understanding of branding, proficiency in creating content for websites, online marketing materials, and offline collaterals such as brochures. A strong grasp of content writing best practices and the ability to leverage AI tools to enhance content creation are essential. Key Responsibilities: 1. Content Development - Produce engaging, high-quality content for our website, landing pages, blogs, and other digital platforms.
-Develop persuasive copy for offline marketing materials, including brochures, flyers, and presentations.
-Craft B2B communications that effectively address the needs of the education sector, highlighting our solutions and value propositions. 2. Branding and Messaging - Ensure all content aligns with Corporate Gurukul s voice, tone, and messaging strategy.
-Collaborate with marketing and design teams to maintain a cohesive brand narrative across all channels.
-Innovate storytelling techniques to enhance brand recall and engagement. 3. Online Marketing Support - Write email campaigns, social media posts channel-wise, and paid ad copy optimized for lead generation and conversion.
-Optimize content for SEO to drive organic traffic and improve search engine rankings.
-Monitor and analyze content performance, making data-driven adjustments as needed. 4. Offline Collateral Creation - Develop compelling copy for brochures, whitepapers, case studies, and reports tailored to the education B2B audience and aligned with the Brand voice - Collaborate with the design team to ensure content and visuals complement and reinforce messaging.5. AI Tools and Best Practices - Utilize AI tools to enhance content creation, brainstorming, and editing processes.
-Stay updated on emerging trends and tools to ensure content remains innovative and competitive.
-Implement content writing best practices, ensuring clarity, conciseness, and relevance. Qualifications: - Bachelor s degree in English, Journalism, Marketing, Communications, or a related field.
-2-3 years of experience in content writing, preferably for B2B or education-related brands.
-Exceptional writing, editing, and proofreading skills.
-Strong understanding of branding principles and their application in content creation.
-Familiarity with online marketing strategies, SEO best practices, and tools.
-Proficiency in using AI-driven tools for content creation and optimization.
-Ability to manage multiple projects and meet deadlines in a fast-paced environment.
-Creative mindset with a results-oriented approach. Preferred Skills: - Experience working within the education or edtech industry.
-Knowledge of tools like Google Analytics, SEO platforms, and CRM software.
-Basic understanding of graphic design principles to collaborate effectively with designers. What We Offer: - Competitive salary and benefits package.
-Opportunity to work with a dynamic and innovative team.
-A supportive environment encouraging creativity and professional growth.
-Exposure to exciting projects within the education sector. Join us and play a key role in shaping the voice of Corporate Gurukul, empowering students and professionals through experiential learning and applied research. (ref:updazz.com)

Payroll Type : Permanent