Manager - B2C Marketing - Mutual Fund (2-8 Yrs) Any Location (Online/Digital Marketing)

Job Summary:We are seeking a strategic and data-driven B2C Marketing Manager to spearhead consumer marketing efforts for our mutual fund investment platform. The ideal candidate will combine deep mutual fund product knowledge with market intelligence, competition mapping, and USP creation to drive brand positioning and customer acquisition.Key Responsibilities:Market Analysis & Competition Mapping:- Conduct in-depth market research to analyze investor behavior, emerging trends, and preferences.- Map out competitive landscape, identifying strengths, weaknesses, and market gaps in fintech and mutual fund investment platforms.- Translate market insights into data-driven marketing strategies to position the app effectively.Strategic Marketing & Brand Positioning:- Develop and execute B2C marketing strategies to improve customer acquisition, engagement, and retention.- Craft a compelling USP that differentiates our mutual fund app from competitors, leveraging features like AI-driven insights, low-cost investing, or superior portfolio analytics.- Design content strategies that simplify mutual fund investing for beginners and experienced investors alike.- Build strong brand awareness through digital marketing, influencer collaborations, and strategic partnerships.Digital Marketing & Performance Optimization:- Manage SEO, SEM, paid advertising, email marketing, and organic growth initiatives.- Develop and optimize educational content (blogs, videos, webinars) to establish thought leadership in mutual fund investing.- Track, analyze, and optimize marketing campaigns using performance metrics to ensure high ROI and growth efficiency.Regulatory Compliance & Financial Communication:- Ensure all marketing campaigns align with financial regulations and industry standards.- Collaborate with product and investment teams to ensure marketing efforts reflect current market conditions and fund performance.Qualifications:- Bachelor s or Master s degree in Marketing, Finance, Business Administration, or a related field.- 2 years of experience in B2C marketing, preferably in fintech or investment platforms.- Expertise in mutual fund products, SIPs, NAV calculations, and investment strategies.- Strong knowledge of market analysis tools, competition mapping methodologies, and USP development.- Experience with growth marketing, brand positioning, and user engagement strategies.- Proficiency in digital marketing platforms, analytics tools, and CRM systems.- Ability to analyze customer insights and industry trends to refine marketing tactics.- Strong communication skills to translate financial concepts into compelling brand narratives. (ref:updazz.com)

Payroll Type : Permanent