FlowerAura - Manager - ECommerce (5-15 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Role Summary:- The Ecommerce Head will be responsible for driving profit and revenue through the Company s D2C platforms.- The ideal candidate should have a proven track record of growing successful D2C ecommerce businesses with significant YOY growth, leveraging customer acquisition, category strategies, and retention initiatives.Key Responsibilities:1. Strategic Leadership:- Develop and own the comprehensive commercial plan for the ecommerce business.- Prepare Annual Operating Plans and Sales Plans to align with business objectives.- Collaborate with cross-functional teams and external e-commerce agencies to identify and unlock revenue and profit opportunities.2. P&L Ownership:- Manage the P&L of the ecommerce business, ensuring profitability and operational efficiency.- Monitor performance across all digital channels, identifying opportunities for optimization and growth.3. Online Strategy & Execution:- Drive the overall ecommerce strategy, including category development, product catalog optimization, and merchandising.- Improve customer experience by identifying and implementing features like new payment solutions, communication tools, and mobile solutions.4. Digital Marketing:- Oversee performance marketing efforts, monitoring and optimizing channel performance (e.g., Performance Marketing, SEO, Retention Marketing, Affiliate marketing).- Partner with Brand Marketing to align ecommerce campaigns with overall brand goals.5. Data-Driven Growth:- Analyze site metrics and conversion funnel data to identify growth opportunities.- Develop and implement A/B tests to enhance conversion rates and improve site performance.- Leverage analytics to evaluate initiatives and continuously refine the ecommerce strategy.6. Industry Research & Innovation:- Monitor industry trends and competitor strategies to identify new opportunities.- Drive innovation by evaluating and integrating advanced ecommerce tools and solutions.7. Collaboration & Project Management:- Work closely with Brand Marketing, Operations, Finance, Sales, and Customer Service teams to drive ecommerce success.- Oversee all ecommerce-related project management, prioritizing workflows for maximum impact on business growth. (ref:updazz.com)

Payroll Type : Permanent