Events Manager - User Acquisition - Education (4-9 Yrs) Chennai (Marketing/PR/Advertising)

We are seeking a dynamic and strategic Events Manager/Head to lead our event initiatives across both B2B and B2C segments, with a strong focus on college connect programs, hackathons, and product-led event marketing. This role demands a visionary leader who can seamlessly manage offline and online events, drive user acquisition, and collaborate with vendors and hosts to deliver impactful experiences.Key Responsibilities:Strategize and Execute Events:- Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns.- Develop and manage event calendars aligned with business goals.B2B & B2C Engagement:- Build and nurture relationships with college institutions, student communities, and corporate partners.- Design events that cater to both student audiences (B2C) and business stakeholders (B2B).Vendor & Host Management:- Identify, onboard, and manage event vendors, hosts, and logistics partners.- Ensure high-quality execution and adherence to brand standards.Marketing & Promotion:- Collaborate with the online marketing team to promote events across digital channels.- Drive user acquisition through targeted campaigns and event-based funnels.Innovation & Product-Led Strategy:- Integrate product features and launches into event formats to enhance engagement.- Leverage data and feedback to optimize event performance and ROI.Budgeting & Reporting:- Own event budgets, negotiate contracts, and ensure cost-effective execution.T- rack KPIs and prepare post-event reports for stakeholders.Qualifications:-5 years of experience in event management, preferably in tech, education, or startup e cosystems.
-Proven track record in hosting large-scale events, hackathons, and college outreach programs.- Strong understanding of online marketing, user acquisition, and product-led growth strategies.- Excellent communication, negotiation, and leadership skills.- Ability to thrive in a fast-paced, cross-functional environment.- Preferred Skills :- Experience with event tech platforms and CRM tools.- Familiarity with student engagement strategies and campus ambassador programs.- Creative mindset with a passion for building memorable experiences. (ref:updazz.com)

Payroll Type : Permanent