Lead - Digital Marketing - IT (5-8 Yrs) Bangalore (Online/Digital Marketing)

Hiring for Digital Marketing Lead:- Looking for Immediate joiners or max. 30 days of Notice Period candidates.
-MBA in Sales and Marketing - Experience in IT Services preferably QA industry.
-Proven track record of leading small marketing teams for companies of size 50M revenue/funding.
-Lead generation - Expertise in sales tools like navigator, LinkedIn, Lusha or any other lead generation tool.
-Strong knowledge on digital marketing areas - SEO, Social media management tools and Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.
-Proficient in Marketing Tools, email marketing, CRM, Gsuite, MS office. Description:- Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.
-Implement the organizational marketing strategy and coordinate for all marketing activities for the organization - Do marketing automation to set up and run email campaigns and track responses - Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.
-Coordinate with delivery and pre-sales teams to collect content for: - whitepaper, articles, case studies, customer testimonials - webinars/blogs/videos/interviews get them written through the writer and published on different platforms.
-Research and collect information on all events and conferences and suggest them to Qualitrix management.
-Support events and conferences for collateral creation and running campaigns - Work on LinkedIn sales navigator to run outbound campaigns on target audience - Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.
-Track SEO keywords and website traffic generation with the SEO partner agency.
-Ensure website management and periodic updation through the partner agency.
-Track regular social media posts and align them with Qualitrix target market.
-Understand Qualitrix offerings and messaging to create appropriate campaigns.
-Improve Qualitrix online brand awareness Requirements :- Proven track record of leading small marketing teams for companies of size 50M revenue/funding.
-Experience of working in IT services firms.
-Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.
-Strong knowledge on digital marketing areas - SEO, Social media management tools.
-Awareness of key online platforms, portals for creating brand awareness.
-Ability to collaborate with internal and external stakeholders, talk to senior management and collect information for content.
-Ability to review content quality.
-Experience in running successful online marketing campaigns.
-Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details.
-Expert in sales tools such as sales navigator, LinkedIn, lusha or any other lead generation tool.
-Excellent verbal and written communication.
-Experience on using a CRM system and understand sales process.
-Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, powerpoint and word. Soft Skills :- Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator. Qualification:- MBA in Sales and Marketing.
-Experience in IT Services preferably QA industry. (ref:updazz.com)

Payroll Type : Permanent