KKBC - Manager - Marketing Automation (6-8 Yrs) Any Location (Online/Digital Marketing)

Key Responsibilities:- Develop and implement marketing automation strategies to optimize lead generation, conversion, and retention.- Manage and execute email marketing campaigns, workflows, and customer journeys.- Utilize marketing automation platforms such as HubSpot, Marke to to create and manage campaigns.- Collaborate with the content, design, and sales teams to align automation efforts with overall marketing goals.- Monitor and analyze campaign performance metrics to drive data-driven decisions and improvements.- Ensure compliance with data privacy regulations and best practices.- Provide training and support to internal stakeholders on marketing automation tools and processes.- Drive A/B testing initiatives to optimize email performance.- Develop lead scoring models and customer segmentation strategies.- Stay updated with industry trends and emerging technologies in marketing automation.Required Qualifications:- Bachelor s degree in Marketing, Business, or a related field.- 6 years of experience in marketing automation and CRM systems.- Proficiency in marketing automation tools (HubSpot, Marketo, etc.).- Strong analytical and problem-solving skills.- Excellent communication and project management abilities.- Experience with A/B testing and campaign optimization.- Knowledge of data privacy regulations (GDPR, CCPA, etc.).Preferred Qualifications:- Certification in marketing automation tools.- Experience in B2B marketing.- Familiarity with Salesforce CRM (ref:updazz.com)

Payroll Type : Permanent