Lead Generation Executive

Job Summary:

We are seeking a highly motivated and detail-oriented Lead Generation Executive to join our team. The primary responsibility of this role is to identify and qualify potential clients through various channels, helping to drive the company 's sales pipeline and overall business growth. As a Lead Generation Executive, you will work closely with the sales and marketing teams to execute outreach strategies, generate interest, gather key data, and pass qualified leads to the appropriate sales representatives. The ideal candidate will be proactive, tech-savvy, and comfortable with digital communication and tools. This role is ideal for individuals who are goal-oriented, eager to learn about sales and customer behavior, and capable of managing multiple outreach tasks simultaneously.

Key Responsibilities:

1. Lead Research and Prospecting

• Identify potential leads through online research, social media platforms (especially LinkedIn), industry directories, and other public sources.
• Use tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar platforms to collect and verify contact information.
• Segment prospects based on criteria such as geography, industry, size, and potential need.

2. Outbound Communication

• Initiate contact with potential clients through cold calls, emails, direct messages, and other outreach methods.
• Personalize outreach to engage prospects and clearly communicate the company s offerings and value proposition.
• Follow up consistently with prospects through multiple touchpoints to build engagement and nurture interest.

3. Lead Qualification

• Conduct initial needs assessment and gather relevant information (e.g., company size, decision-makers, budget, timeline).
• Determine whether the prospect fits the company 's ideal customer profile.
• Qualify leads based on predefined criteria and hand over warm or sales-ready leads to the sales team.

4. CRM and Database Management

• Log all lead interactions and data accurately in the CRM system (e.g., Salesforce, HubSpot, Zoho).
• Ensure all information is up to date and that follow-up tasks are scheduled properly.
• Organize lead lists and maintain detailed call and email records for tracking performance and improving strategy.

5. Collaboration and Feedback

• Work closely with the sales and marketing teams to align on lead generation strategies and campaign objectives.
• Provide regular feedback to the marketing team on the quality of leads and market responses.
• Attend team meetings, share progress reports, and contribute to brainstorming sessions to improve outreach strategies.

6. Reporting and Analysis

• Generate weekly and monthly reports on leads generated, contact attempts, conversation rates, and other key performance metrics.
• Analyze trends to improve targeting, messaging, and outreach methods.
• Track lead sources and suggest optimizations for future campaigns.

Job Profile : Lead Generation Executive
Industry : Others