Professional Omnichannel Marketing Manager

Relocation Assistance Offered Within Country
Job Number167993 : Mumbai, Maharashtra, India
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
About Us
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day
What is the purpose of this role?
The Professional Omnichannel Marketing Manager will be responsible for developing, implementing, and optimizing a seamless and cohesive customer journey for dental professionals across all relevant marketing channels. This role requires a deep understanding of dentist behavior and patient journeys to successfully integrate online and offline touchpoints to drive product adoption, professional education, brand loyalty, and ultimately, recommendation and sales growth within the professional segment. The ideal candidate will be a strong collaborator, capable of working with various teams including brand, R and D, sales, product, and regulatory affairs, to ensure a consistent scientific message and superior experience for dental professionals.
What would be the responsibilities for this role?
Professional GTM Strategy and Growth : 70
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Strategise and execute Go:to:Market strategy for dentists across all offline and online touchpoints right from demand generation to fulfillment and build unassailable equity for Colgate and its brands.
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Identify target professional segments based on specialization, clinical behavior, demographics etc. to identify pain points and opportunities for enhanced engagement, education, product adoption and accelerate their journey from Awareness to Advocacy for Colgate professional range of products.
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Drive in:clinic execution of professional marketing initiatives, working closely with the brand and field teams to ensure effective product placement, educational material dissemination, and program implementation at the point of care.
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Be accountable for Professional Oral Care (POC) business delivery by driving growth across focus brands, while managing A and P and sampling budgets for POC.
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Drive product innovation strategy in collaboration with the CIC team, aligned with global priorities for the professional oral care business.
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Collaborate closely with brand, R and D, product development, medical affairs, sales, creative, content, and IT teams to ensure consistent scientific messaging, branding, and user experience across all professional touchpoints.
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Manage relationships with external professional agencies, vendors, and key opinion leaders (KOLs) as needed.
Digital Marketing and CRM for Professionals : 30
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Job Type: Permanent