CRM Campaign Manager (5-10 Yrs) Bangalore (Online/Digital Marketing)

Role: CRM ManagerLocation: BangaloreEmployment Type: Full-TimeWe are seeking a dynamic and results-driven CRM Manager with 5 to 7 years of experience to lead our customer engagement and retention initiatives. You will manage a small team and own the strategy and execution of CRM campaigns using tools like MoEngage and HubSpot. The ideal candidate will bring strong analytical skills, customer lifecycle expertise, and a deep understanding of marketing automation.RESPONSIBILITIES- Develop and execute CRM strategies to drive user engagement, retention, and revenue growth.- Manage and mentor a team of CRM specialists or executives.- Own end-to-end campaign planning, execution, and performance tracking across email, push, SMS, and in-app channels using MoEngage and HubSpot.- Segment audiences effectively to deliver highly personalized and relevant messaging.- Work cross-functionally with Product, Content, Design, and Data teams to optimize CRM journeys.- Analyze performance metrics and customer behavior to refine CRM strategies.- Ensure data hygiene and proper CRM tool integration with other marketing and product platforms.- Drive A/B testing and experimentation to improve campaign effectiveness.- Stay updated with the latest CRM trends and marketing automation innovations.QUALIFICATIONS- 5-7 years of hands-on CRM experience, with at least 2 years in a team management or lead role.- Proven expertise in MoEngage and HubSpot (certifications are a plus).- Strong analytical and problem-solving skills with a data-driven mindset.- Experience in customer lifecycle management, segmentation, and campaign automation.- Excellent communication and team leadership skills.- Ability to thrive in a fast-paced, agile environment. (ref:updazz.com)

Payroll Type : Permanent