Senior Analyst, Sales Operations

XPO India Shared Services
JOB DESCRIPTION : Senior Analyst, Sales Operations
Key Responsibilities:
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:Pardot Campaign Management:
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:Build, test, and optimize automated marketing workflows and engagement programs.
:Manage and maintain segmented prospect lists and dynamic lists for targeted campaigns.
:Email Marketing:
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:Design and develop responsive email templates using Pardot.
:Execute and analyze email campaigns to drive engagement and lead generation.
:Landing Pages and Forms:
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:Create, test, and manage Pardot landing pages and forms with clear calls to action.
:Apply lead scoring and grading models to improve lead qualification.
:Analytics and Optimization:
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:Use Google Analytics and Pardot reporting to track campaign performance and user behavior.
:Implement UTM tagging strategies to monitor campaign sources and optimize ROI.
:Make data:driven recommendations to improve engagement and conversions.
:CRM and Integration:
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:Ensure accurate syncing between Pardot and Salesforce CRM.
:Maintain clean data and campaign tracking alignment across platforms.
:Digital Marketing and SEO:
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:Collaborate on broader digital marketing initiatives including SEO strategies.
:Support content teams with insights into landing page and campaign performance.
:Ensure marketing efforts align with SEO best practices.
Qualifications:
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:4 years of hands:on experience with Salesforce Pardot (Marketing Cloud Account Engagement).
:Proficient in designing and building email templates, landing pages, and forms in Pardot.
:Strong knowledge of Google Analytics, UTM tagging, and marketing campaign tracking.
:Basic understanding of Salesforce CRM or similar systems.
:Familiarity with marketing automation concepts, segmentation, and lead nurturing workflows.
:Understanding of SEO fundamentals and how they relate to content and campaign strategy.
:Experience in digital marketing, including performance analysis and campaign planning.
:Working knowledge of HTML/CSS is a plus.
:Excellent attention to detail, project management, and communication skills.
Preferred Qualifications:
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:Pardot Specialist or Pardot Consultant Certification.
:Experience in B2B marketing environments.
:Familiarity with A/B testing and conversion optimization strategies.
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Job Type: Permanent