Sales And Marketing Executive

Job Summary: A Sales and Marketing Executive is responsible for developing and implementing sales strategies, marketing campaigns, and customer outreach initiatives to drive business growth and brand awareness. This dual-role position focuses on both generating leads and converting them into sales while promoting the company s products or services through various marketing channels. The Sales and Marketing Executive plays a critical role in achieving business targets, strengthening customer relationships, and ensuring competitive market positioning. This role is ideal for proactive, results-driven individuals with strong communication skills and a solid understanding of sales techniques and marketing principles. Key Responsibilities:

1. Sales Responsibilities:

• Client Acquisition:
  • Identify and approach potential customers through cold calls, emails, networking, or social media.
  • Attend trade shows, exhibitions, or local events to represent the company and generate business leads.
  • Conduct market research to identify sales opportunities and competitor activity.
• Lead Generation and Follow-Up:
  • Generate, qualify, and follow up on leads to convert them into successful sales.
  • Maintain a healthy sales pipeline and manage customer data using CRM systems.
  • Schedule meetings, product demonstrations, or consultations with potential clients.
• Sales Presentations and Negotiations:
  • Prepare and deliver compelling presentations or pitches tailored to customer needs.
  • Explain product or service features, pricing, benefits, and terms clearly.
  • Negotiate deals, address objections, and close sales with professionalism.
• Customer Relationship Management:
  • Build long-term relationships with new and existing clients.
  • Ensure consistent client follow-ups for renewals, up-selling, and cross-selling.
  • Provide after-sales service support and resolve client concerns promptly.
• Reporting and Target Achievement:
  • Meet or exceed assigned monthly and quarterly sales targets.
  • Prepare daily, weekly, and monthly reports on sales performance and market feedback.
  • Share insights and suggestions with the management team for sales strategy improvement.

2. Marketing Responsibilities:

• Campaign Planning and Execution:
  • Develop and execute marketing campaigns across digital, print, and offline channels.
  • Coordinate promotions, product launches, and seasonal campaigns.
  • Track campaign performance and make data-driven improvements.
• Content Creation and Branding:
  • Collaborate with the marketing team to create promotional content, including flyers, email newsletters, blog posts, and social media posts.
  • Maintain consistent brand messaging and visuals across all channels.
  • Ensure that the company s website and marketing materials are up-to-date and engaging.
• Digital Marketing:
  • Manage and update social media accounts (e.g., Facebook, LinkedIn, Instagram).
  • Assist in executing SEO/SEM, email marketing, and online advertis...