Required Digital Promoter - Salem

Key Responsibilities

1. Digital Campaign Planning and Execution

• Develop and implement digital promotional strategies to meet marketing goals.
• Create and manage online advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and Twitter (X).
• Promote specific products, services, events, or campaigns through paid and organic efforts.
• Set up targeting parameters, monitor campaign budgets, and optimize performance to achieve maximum ROI.

2. Social Media Promotion

• Manage company or client social media accounts to increase visibility, engagement, and followers.
• Create engaging content including graphics, videos, posts, and stories for platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Run paid social media campaigns and monitor performance analytics.
• Interact with followers, respond to comments/messages, and foster a loyal community.

3. Content Creation and Marketing

• Collaborate with designers, copywriters, and video editors to create promotional content that resonates with the target audience.
• Develop blog posts, email newsletters, press releases, and landing pages that align with promotional goals.
• Ensure all content is optimized for SEO to increase discoverability.

4. Email and Messaging Campaigns

• Design and send promotional emails and newsletters using tools like Mailchimp, Constant Contact, or HubSpot.
• Segment email lists for targeted campaigns and track open, click-through, and conversion rates.
• Use automation workflows to guide leads through the sales funnel.

5. Influencer and Affiliate Collaboration

• Identify and connect with influencers or affiliate marketers to expand reach and promote products/services.
• Negotiate promotional deals, create affiliate links, and manage performance metrics.
• Track influencer engagement and ROI.

6. Analytics and Performance Tracking

• Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, and other reporting platforms.
• Prepare reports showing KPIs like reach, engagement, conversion rates, bounce rates, and ROI.
• Use A/B testing and user feedback to optimize future campaigns.

7. SEO and SEM Support

• Assist in implementing SEO best practices for promotional content and website optimization.
• Support keyword research and ensure online campaigns are optimized for search engine visibility.
• Contribute to paid search strategies (SEM) for promotional purposes.

8. Market and Competitor Research

• Stay informed about industry trends, consumer behavior, and competitor marketing tactics.
• Analyze audience preferences and adjust digital promotion strategies accordingly.
• Recommend innovative techniques and tools to enhance digital outreach.