Admission Counselor - Outbound Calling

Key Responsibilities:

1. Outbound Calling & Communication

• Conduct high-volume outbound calls to prospective students daily, following up on inquiries submitted through the institution s website, digital campaigns, referrals, or other sources.
• Use a consultative approach to understand the prospective student s interests, educational goals, and potential fit with the institution s programs.
• Clearly articulate program offerings, admissions requirements, financial aid options, deadlines, and the overall value proposition of attending the institution.
• Maintain a warm, professional, and engaging tone in every call to build trust and rapport.
• Answer incoming calls and respond to voicemails and email inquiries in a timely and informative manner.

2. Lead Management & Follow-up

• Accurately document and track all communications and progress within the institution s CRM (Customer Relationship Management) system.
• Maintain regular follow-up with prospects via phone, email, text messages, or other appropriate platforms to move them through the admissions funnel.
• Schedule and conduct follow-up calls and interviews to assess interest and readiness to apply.
• Collaborate with the marketing and enrollment teams to improve lead quality and engagement strategies.

3. Admissions Advising

• Provide detailed information about academic programs, campus life, online learning options, financial aid, and student support services.
• Advise prospective students on the admissions process, including document submission, application timelines, program prerequisites, and next steps.
• Assist students in completing applications and collecting required documents, ensuring applications are accurate and complete for review.
• Prepare students for entrance exams, interviews, and any additional assessments, if applicable.

4. Relationship Building & Student Engagement

• Build strong relationships with prospective students to understand their unique goals, barriers, and motivations.
• Serve as the main point of contact and support from inquiry through enrollment, providing encouragement and personalized guidance.
• Act as a liaison between the student and other departments (e.g., financial aid, academic advising, student services) to provide a seamless admissions experience.

5. Performance Metrics & Goals

• Meet or exceed individual performance goals, including call volume, contact rates, conversion rates, and enrollment targets.
• Monitor daily and weekly performance through dashboards and reports, making adjustments to strategies and outreach as needed.
• Contribute to the overall success of the admissions team by participating in training sessions, team meetings, and improvement initiatives.

6. Compliance & Professionalism

• Maintain strict confidentiality of student records and personal information in accordance with FERPA and institutional policies.
• Ensure all interactions reflect the values, mission, and brand of the institution.
• Follow all ethical guidelines and admissions policie...