Chief Marketing Officer

JOB DESCRIPTION

Create marketing, branding, and communication strategy across physical and digital touchpoints

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Create suitable real estate products across different asset classes and define marketing strategy

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Provide 360-degree leadership across physical & digital strategies

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Provide leadership in pricing & positioning of real estate asset classes

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Create and implement the overall marketing strategy, standardize the brand communication, and plan initiatives.

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Adept in creating CRM processes, customer engagement, and optimal customer experience across physical and digital touchpoints

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Define the marketing & brand structure for the company. Manage the overall brand communication and product strategy from inception to delivery of the brand and ensure that the brand measures up to the overall consumer positioning and segment goals.

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Lead the strategy development process for each of the business verticals and work closely with the management teams on the Annual Operating Plan achievement and brand-building agenda.

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Develop and execute strategic communication plans that reflect a current understanding of the issues and trends impacting internal and external audiences.

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Leverage insights to create tailored and targeted communication plans.

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Define and activate a media interaction matrix and corporate reputation management.

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Maintain strong relations with Media, and drive PR agenda to create favorable brand value by communicating successes, awards, acquisitions, and future business plans.

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As a true partner to the business, lead the brand outreach for the master brand and also position business lines, drive business marketing and corporate communications for the company. Build out, and lead, a lean integrated marketing & creative team along with the growth of the business.