SB Infowaves - Manager - Digital Marketing (6-10 Yrs) Kolkata (Online/Digital Marketing)

We are passionate about delivering innovative and data-driven marketing solutions. As a Digital Marketing Manager, you will lead and manage 360-degree digital operations, focusing on performance marketing, ad spending, analytics, and overall digital strategy to drive measurable results and ROI.Key ResponsibilitiesStrategy and Planning:- Develop and implement a comprehensive digital marketing strategy covering performance marketing, SEO, SEM, social media, email marketing, and content marketing.- Define KPIs for each channel and align marketing objectives with overall business goals.Performance Marketing and Ad Management:- Manage end-to-end performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.- Optimize campaigns for maximum ROI, leveraging A/B testing, audience targeting, and data-driven decisions.- Analyze ad performance metrics like CTR, CPC, CPA, and ROAS, and refine bidding strategies accordingly.- Implement retargeting and remarketing strategies to increase conversions.Analytics and Reporting:- Use tools like Google Analytics, Google Data Studio, and SEMrush to monitor and analyze campaign performance.- Generate insightful reports with actionable recommendations and present them to stakeholders.- Track the performance of paid and organic campaigns and provide suggestions for improvement.SEO and Website Optimization:- Develop and execute on-page and off-page SEO strategies to improve organic traffic and rankings.- Collaborate with the development team to optimize website speed, usability, and mobile responsiveness.Content and Social Media Management:- Oversee the content marketing strategy to align with SEO and lead-generation goals.- Manage social media accounts to build brand awareness, engagement, and audience growth.- Plan and execute influencer marketing campaigns to amplify brand reach.Team Leadership and Collaboration:- Lead a team of digital marketing professionals, including content creators, social media managers, and performance marketing specialists.- Collaborate with cross-functional teams (sales, product, and design) to ensure marketing strategies align with broader business objectives.Qualifications and Skills:- Bachelor s or Master s degree in Marketing, Business, or a related field.- Proven experience in managing 360-degree digital marketing operations, with a strong focus on performance marketing.- Expertise in ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads) and analytics tools (Google Analytics, Data Studio, etc.).- Strong understanding of SEO, SEM, email marketing, content marketing, and social media strategies.- Proven experience in managing significant ad budgets with a focus on ROI and ROAS.- Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions.- Excellent leadership, communication, and project management abilities. (ref:updazz.com)

Payroll Type : Permanent