Area Sales Manager (3-10 Yrs) Assam (B2C/Retail/Channel Sales)

Key Responsibilities:- Handle channel sales operations and develop a high-performing dealer network in the assigned territory - Follow the 5 ka Dum daily structure: meet at least 2 dealers, 1 architect, 1 contractor, and 1 government department every day, and capture visit feedback through the OBL app - Drive secondary sales by converting project and consumer leads using the OBL Tilekart platform - Ensure timely collections from all active channel partners - Drive 100% availability of OBL s focus products across all dealers in the territory - Execute market mapping and monitor competitor trade schemes, pricing, and incentive trends - Manage and improve product display at dealer counters to support sell-through and brand positioning!Required Skills/Abilities: Must have Domain Skills:1. Channel Sales Management- Experience managing multi-tiered dealer/distributor ecosystems with a structured approach to daily outreach, sales forecasting, and competitive response. Must understand secondary sales cycles and scheme effectiveness at the SKU level.2. Financial Acumen (Collections & Incentives)- Ability to manage collections and assess credit exposure at a dealer level. Should be able to track overdue payments and link collection performance to dealer-wise incentive eligibility and target planning.3. BTL Execution & Local Promotions- Demonstrated skill in executing on-ground campaigns, influencer events, site activations, and schemes to support secondary sales and brand visibility in the local market. Must have Soft Skills1. Team Player- Collaborates well branch teams, supply chain, and dealers to ensure end-to-end execution. Open to sharing credit and feedback.2. Negotiation Skills- Confidently manages commercial discussions with dealers, contractors, and local influencers while protecting pricing discipline and dealer profitability.3. Disciplined Execution- Follows structured plans like the 5 ka Dum rigorously, meets daily activity expectations, adheres to timelines for reporting, collections, and coverage.Good to Have Skills:1. Ability to Learn Continuously - Demonstrates curiosity and agility in adopting new sales tools, product knowledge, and digital platforms like Tilekart and the OBL app.2. Fighting Spirit - Shows resilience under pressure, especially in challenging markets or slow-moving geographies; maintains momentum even when targets are tough.Interested candidates please WhatsApp me you cv on 8779617605 (ref:updazz.com)

Payroll Type : Permanent