SPAR Hypermarkets - Cluster Marketing Manager (4-8 Yrs) Bangalore (B2C/Retail/Channel Sales)

SPAR Hypermarkets in India is a result of a strategic partnership between Dubai based Landmark Group s Max Hypermarkets India Pvt. Ltd. & Amsterdam based SPAR International. The company started with one store in 1932 and now comprises 12,500 stores in 44 countries across 4 continents. The success story of SPAR has been underpinned by a set of values that have guided the organization since its inception, which was more than 80 years ago. At the heart of these core values is the commitment of SPAR stores worldwide towards Freshness, Choice, Value, & Service. SPAR India (Max Hypermarket India Pvt Limited) currently has 22 stores across 11 cities: Bengaluru, Mangalore, Shimoga, Udipi, Chennai, Coimbatore, Hyderabad, New Delhi, Thanjavur, Gurugram, & Ghaziabad. Our vision is to be the most engaging and innovative hypermarket in India, making a difference in the lives of teams, customers, communities and shareholders, Everyday!1) Purpose of this role will be responsible for planning and executing marketing strategies for a group of hypermarket stores within a defined cluster. This role will ensure brand consistency while addressing local market needs to drive footfall, customer engagement, and sales.- The ideal candidate will blend strategic thinking with hands-on execution to drive hyperlocal marketing initiatives.Responsibility: This position is primarily responsible for: Cluster-Level Marketing Strategy:- Develop and implement 360- marketing plans tailored to the cluster, aligned with national campaigns and local consumer behavior.- Conduct competitor and market analysis to identify local opportunities.Hyperlocal Campaigns:- Plan and execute hyperlocal activations, BTL activities, in-store promotions, and festive/event-based campaigns.- Build partnerships with local vendors, influencers, and community organizations.- Store Marketing Support:- Coordinate with store managers to understand business needs and implement tailored marketing initiatives.- Monitor store-wise marketing budgets and ROI.- Customer Engagement:- Drive customer engagement and loyalty through targeted campaigns, CRM initiatives, and promotional offers.- Leverage digital tools (SMS, WhatsApp, email, social media) to target local customers.Performance Tracking & Reporting:- Monitor campaign performance, analyze metrics like footfall, conversion, and sales uplift.- Share periodic reports and insights with the central marketing and business teams.Team Coordination:- Guide and support store-level marketing staff or visual merchandisers (if applicable).- Liaise with creative agencies, printing vendors, and activation partners. (ref:updazz.com)

Payroll Type : Permanent