Anantam - Social Media Marketing Role (2-4 Yrs) Delhi (Online/Digital Marketing)

Job Description:Job Title: Social Media & Creative Marketing ExecutiveCompany: Anantam - Multi-Designer StoreLocation: New DelhiExperience Required:- Minimum 2 years in fashion/lifestyle marketing- Experience in managing social media, content creation, and website operations preferred- Working Days: 6 days/week- Start Date: Immediate- Education: Bachelor s degree in Marketing, Fashion Communication, or related field preferred- Industry: Retail & Fashion- Employment Type: Full-timeJob Summary:As a Social Media & Creative Marketing Executive at Anantam, you will shape the brand s digital voice and visual identity across platforms. The role involves content creation, campaign execution, website management, and brand storytelling rooted in Indian fashion and heritage. You will play a key role in building customer engagement and brand recall through aesthetic, thoughtful, and on-trend digital content.Key Responsibilities:Social Media Strategy & Execution:- Manage daily posting on Instagram, Facebook, Pinterest, and LinkedIn- Curate content calendars, captions, and hashtags aligned with brand tone- Plan and execute campaigns around store events, designer showcases, and new collectionsContent Creation & Coordination:- Work closely with designers, and stylists to create engaging visual content- Shoot and edit photos and videos, including reels and behind-the-scenes content- Ensure visual consistency across platforms that reflect Anantam s brand ethosWebsite & E-commerce Support:- Coordinate uploads of banners, product descriptions, and homepage content- Align website content with ongoing digital campaigns and promotionsInfluencer & Collaboration Outreach:- Identify and collaborate with relevant fashion and lifestyle influencers- Plan and manage barter/paid partnerships in sync with brand positioningAnalytics & Reporting:- Track performance of posts and campaigns- Share monthly insights and growth metrics with managementSkills & Qualities Required:- Strong understanding of luxury and ethnic fashion aesthetics- Excellent written and visual communication skills- Must be good in photography and video production, including reels and editing- Proficient in Canva, Meta Business Suite, and basic editing software (e.g., InShot, Lightroom, Premiere Pro)- A sharp sense of design, layout, and digital storytelling- Highly organized, self-motivated, and trend-awareWhy Join Us:At Anantam, every frame, caption, and campaign tell a deeper story of India s heritage through the lens of modern luxury. Join a creative and collaborative team that s redefining how fashion and culture connect in the digital world. (ref:updazz.com)

Payroll Type : Permanent