Manager - Demand Generation - SaaS (5-10 Yrs) Bangalore (Online/Digital Marketing)

Job Title : Team Lead - Presales (Database and Email Marketing)Location : Bangalore, IndiaEmployment Type : Full-time We are looking for a dynamic and performance-driven Team Lead - Database and Email marketing to spearhead end-to-end lead generation, and pipeline acceleration for our fast-growing SaaS business. This role combines the strategic vision of a marketer with the operational rigor of a sales enablement leader. You will build and lead a high-performing team focused on delivering qualified pipeline for enterprise and mid-market segments globally.Demand Generation Strategy (Outbound - Email Campaigns) :- Solid expertise in configuring and maintaining email systems to support scalable outbound campaigns.- Design and implement integrated, multi-touch outbound marketing campaigns that drive pipeline growth across the SaaS buyer journey.- Automation - Build Database, segmentation and execute email/LinkedIn outreach tailored to ICPs, verticals, and geographies (US, EU, APAC).- Own full-funnel metrics (MQL - SQL - Opps) and continuously optimize channel and messaging performance.- Partner with Product Marketing, SDRs, and Sales to align demand programs with positioning, messaging, and buyer personas.- Monitor campaign attribution, lead scoring, and conversion metrics via tools like HubSpot, Salesforce.- Maintain CRM integrity and enforce pipeline hygiene, ensuring clean data and accurate reporting across the revenue funnel.- Optimize lead routing, enrichment, and follow-up cadences for SDRs and AEs.Team leadership- Hire, coach, and mentor a Database team and campaign managers- Define KPIs, lead weekly stand-ups, and drive accountability through regular performance reviews.- Promote a culture of experimentation, learning, and cross-functional collaboration.- Exceptional project management and communication skills.Required Skills- 6-9 years of experience in B2B SaaS marketing, with a strong foundation in demand generation through Outbound channels.- Minimum 2 to 4 years in a team lead or people management capacity.- Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot).- Strong understanding of SaaS buyer behaviour, sales cycle complexity, and campaign executing strategy.Preferred Qualifications:- Experience with GTM tech like, Lusha, Apollo, LinkedIn Sales Navigator, or Clay.- Prior exposure to global SaaS markets and enterprise account selling motions.- Familiarity with product-led growth (PLG) and freemium lead conversion models.What You Bring- A strategic mindset with tactical agility-able to drive big-picture GTM vision while executing flawlessly.- Data-driven decision-making and a passion for optimizing every stage of the revenue funnel.- A builder mentality-excited by the challenge of scaling outbound email marketing infrastructure in a growing SaaS business. (ref:updazz.com)

Payroll Type : Permanent