Videographer / Photographer - Indian Ethnic Wear

Videographer / Photographer Indian Ethnic Wear

Introduction

We are looking for a creative, talented, and passionate Videographer/Photographer who specializes in Indian ethnic wear photography and videography . The ideal candidate should have a keen eye for detail, a deep understanding of traditional and contemporary fashion trends , and the ability to create visually compelling photo and video content for promotional, e-commerce, and marketing purposes. This role requires hands-on experience in fashion photography , video shoots, editing, and creating engaging content that showcases the elegance and uniqueness of sarees, lehengas, salwar suits, kurta sets, and other ethnic wear . The candidate must be creative, trend-aware, and capable of adapting content for digital platforms, e-commerce portals, and social media campaigns .

Key Responsibilities

1. Photography & Videography

• Plan, shoot, and edit high-quality product photos and videos of Indian ethnic wear for websites, e-commerce platforms, and marketing campaigns.
• Conduct model shoots, flat lays, lookbooks, and lifestyle shoots to highlight the design, fabric, and detailing of ethnic garments.
• Capture 360 product videos, slow-motion videos, and styling reels for digital promotions.
• Set up proper lighting, background, and composition to achieve professional-quality visuals.
• Coordinate with models, stylists, and makeup artists during shoots.

2. E-Commerce & Catalog Photography

• Shoot clear, sharp, and color-accurate images for online product listings.
• Ensure consistency in image sizes, angles, and editing style across all e-commerce platforms.
• Capture detailed close-up shots of embroidery, fabrics, textures, and embellishments to enhance product visibility.

3. Social Media & Marketing Content

• Create engaging reels, stories, and short videos for Instagram, Facebook, and other platforms.
• Develop creative concepts to showcase products in trendy and relatable ways.
• Collaborate with the marketing team to produce brand-driven campaigns .
• Shoot behind-the-scenes (BTS) videos , styling tutorials, and influencer collaboration content.

4. Editing & Post-Production

• Perform photo retouching, color correction, and video editing to deliver polished outputs.
• Use professional editing software such as Adobe Photoshop, Lightroom, Premiere Pro, and After Effects.
• Ensure final deliverables are optimized for web, print, and social media .

5. Shoot Planning & Coordination

• Work closely with the design and marketing teams to plan shoots according to collection launches.
• Select suitable locations, props, backgrounds, and lighting setups to match the brand aesthetics.
• Coordinate with external vendors, studios, and influencers for collaborations when required.

Required Skills & Competencies

Technical Skills

• Proficiency in professional photography and videography techniques .
• Hands-on experience with DSLR/mirrorless cameras, lenses, tripods, lighting, and gimbals .
• Expertise in photo editing and video editing software like:
  • Adobe Photoshop & Lightroom
  • Adobe Premiere Pro / Final Cut ...