Required Influencer Marketing - Mumbai

Key Responsibilities

1. Influencer Identification & Collaboration

• Research and identify relevant influencers across platforms such as Instagram, YouTube, TikTok, LinkedIn, and Twitter .
• Evaluate influencers based on audience demographics, engagement rates, content style, and credibility .
• Initiate collaboration and negotiate partnerships, contracts, and compensation packages .
• Build and maintain long-term relationships with influencers to create recurring collaborations.

2. Campaign Planning & Execution

• Plan and design influencer marketing campaigns aligned with brand objectives and marketing strategies .
• Coordinate content creation, ensuring brand messaging, tone, and values are accurately reflected.
• Develop creative briefs and campaign guidelines for influencers.
• Monitor campaign timelines, deliverables, and ensure adherence to schedules.

3. Content Strategy & Approval

• Review and approve influencer content to ensure it aligns with brand guidelines, compliance, and quality standards .
• Provide feedback to influencers to optimize content performance.
• Ensure influencer content resonates with the target audience and promotes engagement.
• Collaborate with the internal creative team for campaign visuals, copy, and assets.

4. Performance Tracking & Analytics

• Monitor campaign KPIs such as reach, engagement, website traffic, lead generation, and conversions.
• Analyze influencer content performance and audience engagement metrics.
• Prepare detailed reports for management highlighting ROI, campaign impact, and recommendations.
• Use analytics tools and social media insights to optimize ongoing and future campaigns .

5. Budget Management

• Manage budgets allocated for influencer campaigns, ensuring cost-effective collaborations .
• Negotiate pricing, deliverables, and contracts to maximize ROI .
• Track payments, invoices, and contractual agreements with influencers.

6. Collaboration with Marketing & PR Teams

• Work closely with marketing, social media, and PR teams to ensure campaign alignment with broader brand strategies.
• Coordinate with internal teams to integrate influencer campaigns with digital ads, promotions, and product launches .
• Provide insights to content and product teams based on audience feedback and influencer trends .

Required Skills & Competencies

1. Communication & Interpersonal Skills

• Excellent verbal and written communication skills.
• Ability to negotiate and build rel